Now who is the next? The leading position in the competitive mobile phone market is so unstable that this question does not sound odd, just after a leader is declared. Holding the position is very heard than achieving it.
Gartner, the market research firm has said that Android is going to be the market leader by 2012, leaving behind the Symbian, BlackBerry, Windows Mobile, and even the iPhone.
The progress of Android is clearly notable!
In the year 2010 it had the share of 22.7 percent by selling 67 million phones, and it is expected that this number will reach 180 million by the end of 2011, achieving 38.5 percent of market shares. By 2012 Android will lead the market by 49.2percent of market share, selling 310 million phones, as per market researchers.
Gartner predicts that, there will be a little drop in share market of Android in the year 2015 . The share market will drop from 49.2 percent to 48.8 percent, but the sale will increase from 310 million to 539 million.
“By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized,” said Roberta Cozza, principal analyst at Gartner. “As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers”, Ms. Cozza said. “Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”
All these information are based on market research. Now this is clear that Android will progress tremendously by two or three years but the fall in market shares and the amount of fall are still in doubt.
With Microsoft and Nokia partnering, Windows Phone 7 will be the second largest selling mobile operating system, by the year 2015, with 19.5 percent of market share.
Symbian will lag behind in this competition. Apple’s iOS is assumed to have a 17.2 percent market share and Blackberry with 11.1 percent by the year of 2015.
IDC too had, a week or two back, released its market report stating that Android was poised to take over as the leading smartphone operating system in 2011.