AT&T Remains Top Choice for the iPhone Users

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The iPhone might be available for the other carriers, but AT&T is still the top choice for the Apple smartphone users.

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According to new data from Cambridge, Mass.-based mobile based analytics firm, AT&T holds an estimated 56 percent of iPhone 4S devices being used right now, while rivals Verizon and Sprint account for, respectively, 32 percent and 12.12percent. AT&T also has a comprehensive lead over Verizon when it comes to the iPhone 4, as it still accounts for 60 percent of iPhone 4 models being used. However, this number is down from earlier this year when reports came that AT&T has announced 68% grip over the iPhone 4.

It is a known fact that AT&T maintains its lead in its share of iPhone users by aggressively promoting upgrades among its current iPhone users whose previous two-year contracts may be coming to an end.

Because all Verizon iPhone users are in the first year of their wireless contract, the cost of upgrading will be high. However, many longer-term AT&T users, especially those holding iPhone 3GS and earlier devices, are off-contract or nearing the end of their contract. AT&T has been aggressively leveraging the iPhone 4S to sign these customers to new two-year contracts, and the data suggests that tactic may be working.

Apple offered the iPhone exclusively through AT&T from its launch in 2007 until the start of 2011, when it began offering a CDMA-based version of the iPhone 4. Apple began offering its smartphone on the Sprint network this fall with the launch of the iPhone 4S.


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