ZTE announces ZTE Era smartphone at MWC 2012 – Impressions


Wohoo! ZTE is on a roll. Apart from announcing that impressive list of tablets, some of them being quad-core ones, ZTE also announced a couple of mobile devices too with ZTE Era being one. This particular cellular device made many heads turn today during its release. Touted as the flagship Android phone for ZTE, the ZTE Era is one great smartphone with impressive features packed into an endearing body with utmost delicacy.

Running on a quad-core Tegra 3-powered processor, the ZTE Era sports a  4.3-inch display screen with resolution of 960 x 540-pixel qHD pixels. With Android 4.0 Ice Cream Sandwich as its operating system, this mobile device from ZTE has got 8GB of internal storage with a micro-SD slot option, thus providing powerful new ways of communicating and sharing, with easy multitasking, rich notifications and deep interactivity.

“The numbers speak for themselves. With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market,” said He Shiyou, Executive Vice President and Head of the Terminals Division, in a statement.

The ZTE Era, considered as the strongest smartphone from the ZTE stable, is just 7.8 millimeters thick and comes equipped with an NVIDIA Icera 450 HSPA+ modem. It distinctively combines amazing battery life and outstanding performance with Tegra 3’s unique 4-PLUS-1™ quad-core architecture with a fifth battery saver core.

There is some good news for ZTE as according to industry analyst Gartner, ZTE was ranked as the world’s No.4 in terms of handset shipments in Q4 2011 and ZTE smartphone sales are growing faster than any other vendor except Apple.

The ZTE Era will be launched in Europe and China in the second half of 2012.

Stay tuned for more info.

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