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Feedly updated to tap into 3 million new users

Feedly is a news reader that uses RSS (Really Simple Syndication, which is a family of web feed formats used to publish frequently updated works) to aggregate the contents of the news sites and blogs you like and deliver them as a fast mobile-optimized experience. It converts RSS blogs and feeds into pocket-sized cards which are faster and easier to browse. The UI is custom tailored for a phone and differently sized tablets and configuration automatically syncs between a phone and a tablet.

Feedly

Since the announcement of retirement of Google Reader 2 weeks ago, Feedly has gained 3 million new users. Feedly is now adding hardware as quickly as it can to make the transition as seamless as possible. Feedly is now available on iPhone, iPad, iPod touch, Android phone, Android tablet, Firefox, Chrome and Safari. Here are some of the new features added by Feedly’s latest update to tap into its growing community:

All new search and discovery engine

Feedly has altered its algorithm to leverage what its community is searching for and use that to find the most relevant results for each user’s search. Feedly calls it “a more productive way to search” and claims it will help discover new and interesting feeds.

Productive Reading

A new section called “Must Reads” is added which is analogous to personal favorites. When a new post is promoted as “must read” by the user, it is moved to the top of the feed selection panel and in the ‘Today’ section. Other noteworthy additions include a pull to refresh gesture to display the new content and a title only view to make scanning of headlines faster and efficient.

Fast and easy sharing

The redesigned sharing panel allows users to share and save articles to read later. Support for Google+ is also added and settings have been reworked to let you select which saving and sharing option should have a shortcut on your main toolbar.

The links to download Feedly are available on Feedly’s homepage.

We will see how far and successfully Feedly gets in roping in the refugees of Google Reader. Let us know what do you think of its new update.

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