LG has officially announced that LG G2 will be the next flagship by the Korean giant which will succeed its predecessor LG Optimus G. It also said that it has dropped the Optimus branding for its entire future premium Smartphones and will name them with G branding, G2 getting the first honors. LG also said that the future 4:3 aspect ratio Smartphones will also skip the Optimus branding and will simply be released under Vu branding.

Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company said:

Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience. The new G2 will build upon the excellent reputation established by previous G Series products

LG G2

LG G2 is confirmed for the August 7 event by LG in New York. It is expected to feature the world’s thinnest Full HD LCD display. A recent WSJ report also revealed its specifications once again, with nothing much new to learn. The report confirmed that it will come with 5.2 inch Full HD display, Snapdragon 800 quad core processor, 2 GB of RAM, 32 GB internal storage, 13 MP rear camera, a front camera and will run on Android 4.2.2. The only new piece of information was that it will be backed up by a 2650 mAh battery, which seems to be underrated for such a beastly Smartphone. Real time battery tests will expose the complete truth, and we will hold the judgment till then.

To remind you, LG has tried to compete with Samsung’s Galaxy Note series with their previous LG Optimus Vu and Optimus G, but without much success. A recently launched LG Optimus G Pro is an early bird attempt to compete with the expected Galaxy Note 3. The best of the best LG G2 seems to be a good level competitor for Galaxy Note 3 and is expected to grab some of Samsung’s hard earned customers by launching it preemptively on August 8, when Galaxy Note 3 announcement is expected on September 4.

There will be huge competition in the phablet market with Sony having announced its phablet Xperia Z ultra and rumors of HTC also prepping its HTC One Max phablet. The interests of consumers have been shifting to larger screens,and many companies are jumping on to the bandwagon to make hay while the sun shines. Even Chinese and local Asian manufacturers like Micromax, Huawei, Karbonn are also launching their affordable phablets to entice native users in the emerging markets. We will see how it goes for LG G2 and upcoming Vu Smartphones.