A Swiss retailer has leaked the launch date and specification of an upcoming E-reader from Sony. Sony PRS T3 e-book reader is expected to launch on September 19th, 2013 and will come in three colors: white, red and black. The incomplete product listing has a list price of 179 Swiss Francs or about $194 USD. According to the description “Leichter E-Book Reader” translates to “lightweight E-Reader” and it carries the model number PRST3BC.CE7.
The listing on BuchHaus.ch is no longer available, but the one on OnlineBuchladen.ch is still there. Coming to specifications, the leaks report that it will have a 6 inch HD E Ink Screen with a resolution of 1024×758 pixels. This comes down to a DPI of just 212 which is not much when it is compared with the Full HD resolution that many of the other e-Book Readers released in this year sported. The display will support 16 shades of gray. Another strange aspect is that Sony has planned to go with an IR touch screen display by Neonode as compared to a capacitive touch screen display.
The Sony PRS-T3 e-Reader is also expected to come with Wi-Fi 802.11 b/g/n for connectivity and downloading e-books. One thing that doesn’t fit is the contradictory description of lightweight e-Reader because the listing says that is will weigh 200g, which is 40g more than its predecessor PRS-T2. Another serious downside according to us is that Sony is planning to skip the front-lit display light that many mainstream E-Readers such as Kindle PaperWhite, Nook Simple Touch with Glowlight and Kobo Aura employ. However, Sony is going with a slim lighted cover.
Stephanie Lang, Head of IT Division of Sony France defended the choice of the lighting cover:
We believe that the integration of lighting from the sides is not necessarily helpful and may even degrade the reading experience. It moves away from the traditional reading experience on paper. By cons, we believe it can be useful to have a cover that integrates a light that can guide the reader as he wishes. But we do not seek to incorporate lighting directly into the hardware of the reader.
The only advantage Sony e-Readers enjoy is in terms of software as they have a working relationship with OverDrive, which allows readers to borrow and read the book within the app. Sony puts OverDrive on its e-Readers exclusively and then markets them to all the libraries that do business with them under the OverDrive Test Drive program. Sony even enjoys a warm relationship with publishes as it does not have the ruthless reputation that Amazon has. Sony PRS T3 is expected to ship in October.