Today, social media marketing has become the need of every business as well as every individual. With rapid growth of social media sites and ever increasing impact of it in our daily lives, advertising through it is considered as a useful tool for promotion by marketers.
Can you imagine your life without Facebook, Twitter or Linkedin? It sounds a bit weird, isn’t it? Believe me, the amount of exposure that one can get from social media sites is incredible. So it’s a good idea to use them to enhance sales.
Anyone can easily prepare a promotional advertising for their sites and start displaying their products and services in relatively low-cost.
Now let me give you tips for effective social media advertising –
Identify Target User Groups
Remember, every social media sites have different niche audiences and user-base. For e.g. Facebook is known to have more mature users than MySpace. So if you want to advertise for house building loan service, then you should choose Facebook over MySpace.
Create User Oriented Messages and Presentation
Make sure that you are targeting the right user with right message. Give special care while preparing the tag line or catch line part of the advertisement. While pink and lemon yellow is beautiful to teenagers, might be a cause of irritation to elders.
Ad Contents Must Complement Content of Social Site
This is a vital condition for success. Target users whose profiles compliment with the nature of the product or service promoted by you. For e.g. if someone’s profile reflects that he or she is a fashion freak, then target him/her for your fashion products campaigns rather than your educational loan benefits manual.
Make Your Presence Feel Relevant
Have a noticeable presence in social site otherwise if you can’t make them realize that you are one of them, your targets can’t be fulfilled. However, it doesn’t mean that you have to impose yourself. What all you need to ensure is that you become a kind of shadow of your users which they can associate with themselves. Always be with them but never try to force the issue. This is really crucial for building mutual trust.
Bonding with Communities
Maintain a good bonding with opinion oriented social communities. This helps in building your reputation as a proprietor.
The bottom line is to build trust among users of social media. The exposure and reach of social media sites are amazing. So proper advertising through social media can do wonders to your business. It can increase both direct and indirect publicity of any product or service.
What all you need to do is just remember the above mentioned tips before jumping into any social media ad campaign.