BlackBerry announced recently that they would bring their renowned BlackBerry messaging app, BBM, to other popular platforms including iOS and Android. Sunil Lalvani, MD for BlackBerry India, has revealed that BBM for Android will be available in September on Google Play Store. There are no details on when the much awaited app will be released on Apple’s iOS.
Sunil Lalvani, MD, BlackBerry India said:
The service is coming to Android this summer. But summer as per North America, where it remains till September.
BlackBerry has remained in the headlines in the Indian sub-continent for quite some time now, whether it is their new device launches in India, or BBM 7 or their continuing spat with the Indian government regarding security issues. BlackBerry has been trying to revive their hold over the emerging markets like India by offering discounts and EMI options.
BlackBerry officially announced their BBM 7 with voice for BlackBerry 5.0+ OS in India recently. It allows the users to choose how they wish to connect with their contacts and seamlessly switch from messaging to Voice call for free over Wi-Fi. BlackBerry also launched their cheapest BlackBerry 10 device BlackBerry Q5 in India. It is qwerty touch and type phone with 3.1 inch 720×720 display and is powered by 1.2 GHz dual core processor, 2 GB of RAM, 5 MP rear camera, 2 MP front camera, Micro SD card slot, Wi-Fi, Bluetooth, NFC, 4G and a 2180 mAh battery for Rs 24,990 (USD 417).
Recently, details about BlackBerry 10.2 OS have also been leaked. The update will be released around year end and will bring features such as redesigned Settings menu and App Manager, Wi-Fi Direct and actionable notifications. It has been confirmed to bring features such as standard Unicode Emojis, multiple alarms, reminders and Level 1 notifications. A test build also revealed the latest BlackBerry RunTime for Android to support the latest versions of Android apps.
BlackBerry launched their first BlackBerry 10 all-touch device Z10 in January this year, shortly followed by QWERTY Q10. It was then followed by the announcement of an affordable Q5 and is recently accompanied by the leak of the Z10’s successor A10, believed to launch before the year end. BlackBerry has been facing stiff competition from major OS vendors like Android, iOS, and Windows Phone and their share have declined ever since these OS took charge. It is trying to revive its Smartphone line and is struggling to keep aboard.
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