According to the latest rumors, Google is in talks to buy the cross platform over-the-top (OTT) paid messaging app Whatsapp for $1 billion. According to the reports, both parties are still in negotiation as Whatsapp is competing for a higher acquisition price close to $1 billion. Previously, rumors were there about Facebook eyeing to rope in the number one paid app in the cross platform category.
Google announced its plan of building a unified messaging service app called Babel and Whatsapp could just be the cherry pie of those app packages. The report also mentioned that Google “can’t afford the time to re-brand and rebuild a competitive messaging app at the risk of entering the game too late—or, it needs to be able to work off the platform WhatsApp has already established and use this technology (and sensibly, the user base) to fill out the purported Babel.”
The deal started four or five weeks ago but no final decision has been reached yet which tells us that Whatsapp is trying to rip off Google pretty good since it knows how badly Google wants it to be a part of Babel. Unconfirmed sources put Whatsapp annual revenue at around $100 million. WhatsApp has its presence in over 100 countries and 750 mobile networks. According to TechCrunch, it has 100 million daily active users globally and it made a record of its own on New Year’s eve of 2012 when 18 billion messages were processed in a day.
Currently, Whatsapp is free for First year and after that it has a yearly subscription fee of $1 for Android users while iPhone users pay that fee upon first time when they download the app. Thus, WhatsApp’s proven monetization scheme could come in handy to the Google. Google might bring its heterogeneous messaging services such as Google Voice, Google Hangouts, Google Talk under a single umbrella with the introduction of WhatsApp, if that happens.
This could be one of the biggest acquisition by Google especially when OTT messaging apps are eating away the service provider’s own revenues. Who knows, Google might make WhatsApp completely free thereby bringing most of the WhatsApp’s user base under its monopoly. Neither company has yet given any official announcement. In the meantime, you can get download links for WhatsApp from here. We will keep you posted till then you enjoy SMSing from WhatsApp and while you’re at it, let us know about your thoughts in the comments below.