How does Pinterest make Money


Pinterest is the third largest Social Networking site in US and growing fast in the other part of the World as well. With a growth of 145% in users since the beginning of 2012, it can make millions in no time.


If you don’t know what it is then you must read what it’s about page says, “Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”

People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

The money making opportunities are seamless with Pinterest and its creator knows it very well. Right now, they are focused on growing and making it more valuable. To fund these efforts, they have taken outside investment from entrepreneurs and venture capitalists.

There are no advertisements on the website till now and still Pinterest in making money and many of us are wondering how Pinterest is making money?

There are several ways through which it can make super money but right now they are only using affiliate links to make money.

Pinterest is generating more referral traffic from Twitter and merchants are paying it for its referral traffic. Pinterest is currently working with Skimlinks to convert all e-commerce outbound links to affiliate links.

Pinterest also has a dedicated section of the site focused on e-commerce, titled “Gifts”, which feels essentially like a marketplace from the user perspective.  Here they’ve aggregated all pins with a ‘$’ character in the description, assuming these are typically e-commerce links.

The infographic attached below gives a beautiful description of how Pinterest is making money right now.

Infographic Source.

To Top