A few months ago Apple rejected the Sony Reader app from the App Store, seemingly singling out the electronics and media company for punishment when similar apps like Amazon’s Kindle and Barnes & Noble’s Nook readers for iOS were untouched.
Sony appears to have decided to follow the old maxim that “if you at first don’t succeed, try, try again,” since they have had a new app for iOS approved by Apple.
The free Crackle app comes loaded with literally hundreds of TV shows and movies from Sony owned Tri-Star, Columbia Pictures, Screen Gems and Sony Pictures Classics. Movies and shows like Ghostbusters, The Da Vinci Code, Big Daddy, series like Seinfeld, Spider-Man and Married with Children, 10 Items or Less, Barney Miller, Charlie’s Angels, The Killing and The Three Stooges are available for owners of iPad, iPhone and iPod to watch them for free.
Fans of the service couldn’t previously enjoy this content on their iOS device due to its Flash-based website, however, the official Crackle application is now available to download in the App Store. According to Crackle’s App Store description, you can build and manage your viewing queue on the app or online and video streams over Wi-Fi and 3G. More new movies and TV episodes will be added on a regular basis.
The application is free and support all iOS devices, so how is Sony making money on this? There are short ads that appear during the video, but most reviewers in the App Store are saying that they’re so short that they’re almost unnoticeable. It’s a free app with free content, no subscription fee, and good quality, so it looks like a winner. Stay tuned for more app reviews!
Download official Crackle application for free in the App store.