Apple Takes The Veil off from Fifth Avenue Glass Cube





Apple took the veils off from its flagship Apple Store in New York’s Fifth Avenue on Friday, in order to unveil its Glass Cube entrance that sports a simpler look with lesser panes.


Fifth Avenue Apple Store

Construction workers toiled hard for the last few months, completely replacing the 32 foot glass cube which in its last avatar had 90 panes of glass. The design has 15 bigger seamless panes, making the Apple Store leaner and fitter this time.

To conceal the work being done on the cube, a large monolithic structure was placed over it. The company temporarily closed the site ahead of a grand reopening of the Apple Store scheduled for Saturday at 10 a.m.; a sign that the work was on the verge of being finished.

The total estimated amount that Apple spent is around $6.7 million, the Apple Store was open 24×7 even if the reconstruction work was being done inside. Customers were forced to make their way through a makeshift entrance for the last few months to get to the underground Apple Store.

Workers began removing some the support structure surrounding the construction in late September, work was completed in time for Apple to stay on schedule and meet its initially planned September completion date.

The original Apple Store cube is said to have been designed by the Apple Co- Founder Steve Jobs himself and it is also conjectured that the amount spent over the said Apple Store did come from Mr. Jobs’ personal account.

The glass design has also inspired other projects from Apple, including the Apple Store in Shanghai.