Best Demand Side Platform in 2026
Updated
In short: Amazon Marketing Cloud is ranked #1 of 16 as of 4 October 2026, ahead of Adobe Advertising Creative and Adform DSP.
16 demand side platform ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
16ranked
1free plans on this page
4 Oct 2026last checked
#1 Amazon Marketing Cloud Top pick · 7.0 Free plan · Free
#2 Adobe Advertising Creative Runner-up · 6.2 #3 Adform DSP Also great · 6.0 
- Free plan apiWeb
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms - apiWeb
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Web
- Buying model
- both
- Ad channels
- Display, video, connected TV (CTV), audio, mobile, in-app, digital out-of-home (DOOH)
- Inventory access
- multiple
- Targeting options
- Audience/data-based (first-, second- and third-party); geographic (country, region, city, ZIP code); hyperlocal/proximity; cross-device; contextual and demographic/venue targeting
RecognisedDocumentedFree planFree trialPlatforms - Web
- Buying model
- both
- Ad channels
- native, display, video, connected TV, audio, digital out-of-home, social, email integration
- Inventory access
- multiple
- Targeting options
- geographic, language, technology, inventory, inventory quality, deals, brand safety, content and keywords, connections, viewability, demographic, source, audience targeting
RecognisedDocumentedFree planFree trialPlatforms - Web
- Buying model
- both
- Ad channels
- mobile app, mobile web, connected TV
- Inventory access
- multiple
- Targeting options
- AI-predicted user propensity; geographic targeting; operating-system targeting; campaign goals; first-party data signals
RecognisedDocumentedFree planFree trialPlatforms -
- Buying model
- both
- Ad channels
- connected TV, online video, display, linear television, mobile, web and digital channels
- Inventory access
- multiple
- Targeting options
- first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity
RecognisedDocumentedFree planFree trialPlatforms - Web
- Buying model
- self_serve
- Ad channels
- display
- Inventory access
- open_auction
- Targeting options
- retargeting; behavioral browsing and engagement signals; high-intent audiences; product recommendations
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
- Buying model
- managed
- Ad channels
- connected TV, display, mobile, video, audio
- Inventory access
- multiple
- Targeting options
- audience targeting
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Web
- Targeting options
- precision targeting, audience segmentation, campaign scheduling, budget controls
RecognisedDocumentedFree planFree trialPlatforms - WebRecognisedDocumentedFree planFree trialPlatforms
- WebRecognisedDocumentedFree planFree trialPlatforms
- Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - WebRecognisedDocumentedFree planFree trialPlatforms
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which demand side platform is ranked first on The Geeks Club?
Amazon Marketing Cloud is ranked #1 of 16 with a score of 7.0. Adobe Advertising Creative is second and Adform DSP third.
How many of these have a free plan?
1 of the 16 on this page publish a free plan on their own pricing pages.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on. Paid placements never change a rank.
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