Overview

LeadConduit gives teams control over the lead journey, from capture and enrichment through filtering, delivery and reporting. TrustedForm records consumer consent, while SuppressionList checks records against internal or external lists in real time. Together, these tools address both operational throughput and compliance workflows rather than just contact management.

ActiveProspect connects lead sources through HTTP POST, webhooks, CSV or API, including webforms, Facebook and Instagram. More than 500 integrations and add-ons broaden its reach; LeadsBridge also syncs lead data and audiences with Facebook, LinkedIn and Google and supports online-to-offline tracking. The company, founded in 2004 and based in Austin, reports 3k+ customers, 55k+ publishers certifying leads and 1 billion leads certified annually.

Key features

Lead orchestration: The platform validates and routes leads in real time between sources and revenue systems. That is useful when teams need a controlled handoff rather than a series of disconnected transfers.
Consent documentation: TrustedForm documents consumer consent to help with regulations such as the TCPA, giving compliance and legal teams a record to work with.
Suppression checks: SuppressionList checks against unlimited internal or external lists in real time, a meaningful fit for organizations maintaining multiple exclusion lists.
Lead optimization: LeadConduit captures, enhances, filters, delivers and reports on leads, while lead scoring, routing, enrichment and multi-channel capture support the broader workflow.
Security and availability: ActiveProspect states that its SaaS solutions have SOC 2 Type II compliance, encrypts data in transit and at rest, and requires at least TLS 1.2 for API endpoints. It says the platform is designed for 24/7/365 use and publishes uptime publicly.
Support: The company reports over 90% customer satisfaction with its global support team; this may reassure teams that need support across regions.

Pricing

ActiveProspect has a free plan and pay-as-you-go products sold a-la-carte with no long-term commitment. The Self-Service plan starts at 10.00 USD per month, can be canceled anytime, and allows online signup with a credit card or bank transfer. It is the clearest lower-commitment starting point for teams that want to avoid a contract, although a published feature quota is not attached to that starting price.

Professional starts at 1000.00 USD per month and Enterprise at 5000.00 USD per month; both require an annual commitment and contract, with payment by credit card or bank transfer. Contracted service requires a $24K+ annual spend commitment, so these tiers are aimed at organizations prepared for a significant ongoing investment, not buyers seeking a low-risk trial. The Free plan is billed free forever, can be canceled anytime and supports online signup.

Platforms

ActiveProspect is available on web and through an API. That combination supports browser-based work as well as connecting lead workflows to other systems.

Who it's for

The platform is presented for buyers, sellers and originators of leads, along with compliance and legal, marketing, data and intelligence, and technology teams. It is best suited to organizations that need real-time lead validation and routing alongside consent records and suppression checks. A team looking only for basic contact tracking may find the orchestration and compliance focus unnecessary.

Pros and cons

Pro: Consent documentation and real-time suppression checks sit alongside lead routing, helping teams address compliance controls within the lead workflow.
Pro: Multiple connection methods and over 500 integrations and add-ons give teams options for linking lead sources and revenue systems.
Pro: A-la-carte pay-as-you-go products avoid long-term commitment, and Self-Service can be canceled anytime.
Con: Contracted Professional and Enterprise plans carry annual commitments and a $24K+ spend requirement, which can rule them out for smaller or uncertain deployments.

Alternatives

For a broader comparison, browse Lead Management Software and Lead Generation Software.

Breadcrumbs is worth considering when lead scoring is the priority: its free plan covers up to 10,000 contacts but cannot sync scores back to the data source, while PRO starts at 400.00 USD per month.
QuickOn offers a defined free allowance of 100 leads per month, one lead source with a JS widget and one project, making it a more bounded starting point for small lead volumes.
SalesExec is another option for buyers considering sales software.
Lucep is another option for buyers considering sales software.
noCRM.io is another paid alternative for buyers comparing lead software.
LeadMaster has a LeadMaster CRM plan starting at 25.00 USD per month, a lower entry price for buyers seeking CRM capabilities.
LeadSquared is another option for buyers comparing lead software.
LeadExec offers a free plan and a Growth plan with defined lead and ping allowances, for buyers who want a lead-focused alternative.

Verdict

Choose ActiveProspect if your organization needs to validate and route leads in real time while keeping consent documentation and suppression checks close to the process. Its flexible a-la-carte option and cancel-anytime Self-Service offer a route without a long contract; look elsewhere if you need transparent free-plan limits or cannot justify the annual commitment for contracted service.

	ActiveProspect	Badger Lead Routing
Free plan	Yes	No
Free trial		Yes
Paid from	$10/mo	$16/mo
Platforms	api, Web	Android, api, iOS, Web, Windows
Free plan	Yes	No
Lead scoring	Yes
Lead routing	Yes	Yes
Capture channels	multi-channel
Lead enrichment	Yes
Lead capture		No
Paid from		16 /mo

ActiveProspect vs Badger Lead Routing

ActiveProspect

Badger Lead Routing