Adform DMP vs Piano DMP
| Adform DMP | Piano DMP | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | api, Web | Android, api, iOS, Web |
| Collection methods | tracking points, direct DMP pixel, manual file uploads, server-to-server uploads, batch uploads, API calls, banner impressions, banner clicks, banner events | web and app data; first-party system data; campaign data; second- and third-party data; tags; server-to-server integrations; APIs; CSV imports |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | Adform DSP, Adform Ad Server, DCO, TPAS, RTB, display, search, site optimization, social, video, attribution, email, mobile, CMS | Facebook; LinkedIn; Google Ads; Google Ad Manager; Xandr; Equativ; Adform; Platform161; Nativo; Amazon S3; sFTP; Google Cloud Storage; Piano Composer; Piano Analytics |
| CTV activation | Yes | — |
Both are listed in Best Data Management Platforms. On The Geeks Club, Piano DMP scores higher on our published basis.