Adobe Customer Journey Analytics vs Matomo

Adobe Customer Journey Analytics

6.8 #71 in Web analytics tools

About Adobe Customer Journey Analytics

Matomo

8.6 #5 in Web analytics tools

About Matomo
Adobe Customer Journey AnalyticsMatomo
Free planNoYes
Free trialNoNo
Paid from—€275/mo
Open sourceNoNo
Platforms—api, self-hosted
Free planNoYes
Event trackingYesYes
Conversion funnelsYesYes
Data retentionstandardRaw data retention is 24 months; report data retention is forever.
Ecommerce trackingYesYes
API accessYesYes
Session recordings—Yes

Both are listed in Best Web Analytics Tools. On The Geeks Club, Matomo scores higher on our published basis.