Amazon Marketing Cloud vs Nexxen DSP
| Amazon Marketing Cloud | Nexxen DSP | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | Free | — |
| Open source | No | No |
| Platforms | api, Web | — |
| Free plan | Yes | — |
| Buying model | — | both |
| Ad channels | — | connected TV, online video, display, linear television, mobile, web and digital channels |
| Inventory access | — | multiple |
| Targeting options | — | first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity |
| Attribution reporting | — | Yes |
| Supported regions | — | global |
Both are listed in Best Demand Side Platform. On The Geeks Club, Amazon Marketing Cloud scores higher on our published basis.