Overview

A JavaScript tracker on a website identifies visiting companies and shows what they viewed and when. That can help sales teams prioritize accounts showing interest, but it identifies companies rather than promising person-level identification for every visit. Company and people search, account lists, intent signals, workflows, and AI features extend the product from tracking into research and follow-up.

Leadfeeder offers native CRM integrations, plus connections to Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. HubSpot, Salesforce, and Pipedrive support two-way CRM sync, a useful fit for teams that need activity to flow into existing sales records. The Connect browser extension surfaces company and contact details in Chrome and Edge.

Leadfeeder says its security and privacy programs are based on ISO 27001 and ISO 27701, encrypts customer data in transit and at rest, and hosts infrastructure on AWS in the EU/EEA. The company was founded in 2012.

Key features

Visitor activity and account research

Company identification paired with page views and visit timing gives teams context for deciding which accounts merit attention. Search and account lists help organize that research; intent signals add another way to prioritize. The practical limitation is that the free Lite plan removes page-level detail and full company profiles, weakening the very context that makes visitor signals useful.

Prospecting and follow-up

People search, email finding, phone numbers, and AI prospect lists broaden Leadfeeder beyond company-level tracking. Workflows and CRM automations can connect research to follow-up, while two-way sync with HubSpot, Salesforce, and Pipedrive helps keep records aligned. These capabilities are most relevant to teams prepared to pay for an integrated sales process rather than just occasional visitor identification.

Integrations and support

Zapier access to more than 5,000 apps makes Leadfeeder adaptable to varied workflows, alongside its native CRM, Slack, Google Ads, and analytics integrations. Paid plans include live chat.

Pricing

Leadfeeder uses a freemium model, with annual billing on its published paid starting prices and a 14-day trial. The tiered company-identification limits mean the starting price may not suit every volume.

Lite: 0.00 EUR, free forever, with unlimited users, seven days of visitor history, and up to 100 identified companies per month. It is a low-commitment way to see company activity, but it lacks page-level visit detail, full profiles, alerts, filters and saved lists, CSV export, and CRM integrations. Those omissions make it a poor fit for teams that need to act on visits at scale.
Discover: 79.00 EUR per month, billed annually, starting price. Company-identification limits are tiered. This is the entry paid option for teams that need more than Lite, though the stated starting price and tiered limits call for checking the volume required.
Activate: 369.00 EUR per month, billed annually, starting price. It adds verified emails and phone numbers, intent signals, B2B display campaigns, CRM automations, and AI prospect lists. It fits teams that want prospecting and campaign capabilities alongside visitor identification.
Scale: 599.00 EUR per month, billed annually only, starting price. Unlimited data exports, automatic CRM data updates, and a dedicated customer success manager distinguish it for teams with heavier export and CRM-management needs.
Enterprise: custom pricing, with custom company-identification and credit volumes. It is the option for organizations needing a tailored volume arrangement.

Lite offers 50 credits per month, but its short history window and feature exclusions remain more consequential for many sales workflows than the user allowance. Paid plans move to annual commitments at the stated starting prices; Scale is annual-only.

Platforms

Leadfeeder is available on the web, through an API, and as a browser extension. The Connect extension supports Google Chrome and Microsoft Edge, so users can access company and contact details in those browsers.

Who it's for

Leadfeeder is best suited to B2B revenue teams that want website-company activity to feed account research, prospecting, and CRM follow-up. Discover may suit teams seeking a paid step beyond the limited free tier; Activate is more appropriate when verified contact data, campaigns, and automations matter. Teams that only need a small free allowance can begin with Lite, but those requiring page detail, exports, alerts, or CRM connections will need a paid plan. It is less compelling for buyers seeking person-level identification as a guarantee rather than company-level signals.

Pros and cons

Pro: Company visits include page and timing context, helping sales teams prioritize accounts rather than rely on an undifferentiated visitor count.
Pro: Two-way sync with HubSpot, Salesforce, and Pipedrive links visitor signals to established CRM records.
Pro: Activate bundles verified contact details, intent, campaigns, CRM automations, and AI prospect lists for teams seeking a broader sales workflow.
Con: Lite caps identification at 100 companies per month and seven days of history, and excludes page detail, profiles, alerts, filters, exports, and CRM integrations.
Con: Paid starting prices are billed annually, and company-identification limits are tiered, so the entry price may not cover a team's required volume.
Con: Scale is annual-only at its starting price, limiting flexibility for teams that want to avoid a longer billing commitment.

Alternatives

Consider Leadberry if you want another freemium, web-based B2B lead-generation option. Choose RB2B if its free plan's 150 monthly resolutions and Slack push fit your needs and you do not need person-level ID, email addresses, or other integrations on that tier.

ConnectLoop Visitor Intelligence may suit teams looking for a free plan centered on messages, agents, and lead ownership. Warmly is another freemium option with API and web platforms, including a free API/MCP plan with 250 credits per month.

Factors.ai is worth comparing if its Basic plan's stated 10,000 monthly tracked users, up to 3,000 identified companies per month, and five seats match your requirements. TAPNET Visitor Identification offers a free web-based option with company identification when enabled and matched, plus rolling 30-day history.

Visitor may fit a smaller use case: its free plan includes 25 identified companies for the lifetime of the plan, one website, and company detail pages. Nalloo is another freemium web and API option, with a free plan offering 50 identifications per month, firmographics, and community support.

For broader browsing, compare Visitor Identification Software, Website Visitor Identification Software, Sales Intelligence Software, Lead Generation Software, Sales Prospecting Software, and Website Visitor Tracking Software.

Verdict

Leadfeeder is a strong fit for B2B revenue teams that want company-level website intent connected to research, contact discovery, and CRM workflows. Its breadth is the main reason to choose it; the narrow Lite tier and annual paid commitments are the main reasons to look elsewhere. Teams needing actionable page details or sales automation should evaluate the paid tier that matches their identification volume, while buyers seeking only a small, no-cost starting point can use Lite with clear expectations about its limits.

	Aries Leads	Leadfeeder
Free plan	No	Yes
Free trial	No	Yes
Paid from	$59/mo	€79/mo
Open source	No	No
Platforms	Web	api, extension, Web
Free plan	No	Yes
Paid from	59 /mo	—
Capture channels	chat	—
Lead enrichment	Yes	—

Aries Leads vs Leadfeeder

Aries Leads

Leadfeeder