Overview

The Listen suite tracks terms across social sources, news aggregators, business filings and legal sources. The maker says the platform draws on more than 75,000 source connections, giving teams a broad range of places to monitor beyond the four named social networks: Twitter, Facebook, Instagram and YouTube. Web and news monitoring are included too.

Brand Intel is available as a web platform and through an enrichment API. That combination suits both users who want dashboard views and teams that want to incorporate enriched data into other workflows. The privacy policy says the tool aggregates public information from third-party services, including YouTube API Services. Rule14 describes physical, electronic and managerial safeguards for personal information, while acknowledging that it cannot guarantee internet security; the policy also states compliance with the U.S.-EU and U.S.-Swiss Safe Harbor Frameworks.

Key features

Customizable sentiment: Lexicons can support multilingual sentiment scoring, relevancy scoring and the identification of key accounts or posts. This gives teams more control over how they interpret mentions than a simple stream of results, especially when they follow more than one language or need to focus on influential posts.
Trend alerts: AI-enhanced classifications are used to flag emerging topics and trends early. That can help marketing, PR and risk teams spot a change in conversation while it is developing.
Dashboards: Treemaps, an interactive geomap and a timeline tracker for sentiment over time offer different ways to examine conversation patterns. The timeline is useful for following shifts in sentiment; the geomap adds a geographic view.
Support by tier: Individual includes email support, Business adds 24/7 priority support, and Enterprise includes an assigned relationship manager with personalized support. The stronger support commitment is most relevant to teams that need a reliable point of contact.

Pricing

Brand Intel has a free plan and a 30-day trial. The trial automatically converts to a monthly plan on day 31 unless cancelled before then, so trial users should decide in advance whether they intend to continue.

Plan	Price and terms	Allowance	Best fit
Free	Free, billed per user	1 user, 1 channel, unlimited topics and accounts, 1 project and 30 monthly channel calls	A solo user exploring the service or monitoring a single channel. The 30-call monthly allowance limits sustained use.
Individual	39.00 USD per month, billed per user; 30-day free trial, then monthly	1 user, 6 Listen channels, 1 project and 173 monthly channel calls	A solo user who needs several channels. The higher call allowance and six channels expand monitoring, but the single project remains a constraint for separate initiatives.
Business	234.00 USD per month, billed per user; 30-day free trial, then monthly	3+ users, 12 Listen channels, unlimited projects and 4,815+ monthly channel calls	A team managing multiple projects. It adds substantially more channels and calls, and 24/7 priority support; the per-user price makes the cost rise with team size.
Enterprise	Custom pricing	Unlimited channels, monthly channel calls and projects	Organizations that need usage without the stated channel or call caps, plus an assigned relationship manager.

The free plan offers unlimited topics and accounts, but its one-channel, one-user and 30-call limits define a narrow use case. Individual costs 39.00 USD per month for one user and 173 monthly calls; Business costs 234.00 USD per month per user, starts at three users and raises the allowance to 4,815+ calls. Teams should weigh those larger quotas against the steep jump in price. Enterprise is the option for unlimited usage, with custom pricing.

Platforms

Brand Intel supports web access and an API. The named social coverage is Twitter, Facebook, Instagram and YouTube, alongside web and news monitoring. The API may suit teams that want programmatic access to enriched data; dashboard users can work with the platform’s treemaps, geomap and sentiment timeline.

Who it's for

Brand Intel is aimed at marketing and PR teams, product leads, risk management officers and corporate executives. It is a stronger fit for people who need to assess sentiment, identify emerging topics or monitor sources beyond social feeds. A solo user can start on Free or Individual, while Business better matches teams that need multiple users, projects and higher call volumes. Anyone needing only a small, single-channel monitor may find the free allowance adequate; teams with tight budgets or modest monitoring needs may find the Business price difficult to justify.

Pros and cons

Pro: Listening spans social, news, business filings and legal sources, with the maker citing more than 75,000 source connections.
Pro: Customizable multilingual sentiment and relevancy scoring, plus key account and post identification, provide ways to tailor analysis.
Pro: Trend alerts and several dashboard views help users move from tracking mentions to examining emerging topics and sentiment patterns.
Con: Free permits just one user and one channel with 30 monthly calls, limiting how much a solo user can monitor.
Con: Individual remains limited to one project, while Business starts at 234.00 USD per month per user and requires 3+ users.
Con: The trial converts to a monthly plan on day 31 unless cancelled, so it requires a timely decision.

Alternatives

Compare options in Social Media Listening Software. Choose Awario if a paid web service with a 29.00 USD per month Starter plan, billed annually, better suits your budget and its three-topic allowance is sufficient. dig is worth considering when a freemium API and web service with credit-based plans fits the job: its Free plan includes 10 credits per month, while Pro is 25.00 USD per month for 50 credits per month, influencer vetting, crisis detection and trend discovery.

Sprinklr Social Listening is an enterprise product with custom pricing; contact Sprinklr for a demo. Social Searcher may suit users who want a free web option with 100 real-time searches per day, one monitoring and 500 saved posts per month; its Standard plan has custom pricing. Brand24 is a paid alternative with a free trial and apps for Android, iOS, macOS and Windows as well as web and API access; its Individual plan is 249.00 USD per month, or $ 199 per month billed annually.

Isentia is a paid option with Android, iOS and web platforms. Mentionlytics is another paid service with a free trial and API and web access; its Basic plan is 49.00 USD per month, billed yearly. Truescope offers a free plan and web access, with Campaign and Essentials plans at custom pricing.

Verdict

Brand Intel is a good choice for marketing, PR, product and risk teams that need broad source monitoring, configurable sentiment analysis and early trend alerts in one platform. Its combination of an enrichment API and visual dashboards adds flexibility for different ways of working. The main reason to look elsewhere is cost and capacity: Free is tightly capped, Individual is restricted to one project, and Business requires at least three users at 234.00 USD per month per user. Choose Brand Intel when its breadth and analysis justify that step up; for a single-channel monitor or a lower-cost team option, compare the alternatives first.

	Brand Intel	Lolly
Free plan	Yes
Free trial	Yes
Paid from	$39/mo	$558.33/mo
Platforms	api, Web	api, Web
Free plan	Yes
Social network coverage	Twitter, Facebook, Instagram, YouTube	Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Reddit
Web monitoring	Yes	Yes
Sentiment analysis	Yes	Yes
News monitoring	Yes	Yes

Brand Intel vs Lolly

Brand Intel

Lolly