Overview

SimplyBook.me is an appointment-booking platform for service businesses, from solo providers to larger teams. Its mix of client-facing booking channels, payments and team scheduling suits businesses that want more than a calendar link, though its booking and feature caps make plan choice important.

Clients can book through websites, social media, Google and client apps, while administrators can manage bookings in web and mobile apps. Two-way calendar sync, payments, reminders and group bookings cover much of the appointment workflow; businesses needing round-robin assignment will need another option.

Key features

Booking and payment: Booking pages support payments and deposits, as well as group and recurring bookings, reviews and automated reminders. This gives service businesses a broader client workflow than scheduling alone.
Calendar and team coordination: Two-way sync with Google Calendar and Outlook helps keep appointments aligned. Plans scale from one provider to multiple providers, system users, roles and team calendars. There is no round-robin scheduling, so it is a poor fit for teams that need appointments automatically rotated among providers.
Integrations: Connections include Facebook, Instagram, Google My Business, QuickBooks, FreshBooks, Xero, WordPress and APIs, with more than 5,000 integrations overall. That breadth can help businesses connect bookings to existing tools.
Security and support: The platform uses ISO 27001, SSL, SSO, daily backups and GDPR compliance. HIPAA-enabling features require specific settings and are not active by default, so healthcare businesses must configure them rather than assume HIPAA-related protections are already enabled. Live human support is available 24/7, with weekday chat and email coverage; agents support English, Portuguese, Spanish, Chinese, French, Italian and Ukrainian.

Pricing

The free plan costs $0.00 USD per free, is billed monthly and has no time limit, but must be renewed monthly. It allows 50 bookings a month, one custom feature and one provider. That is a useful way for a solo business to begin, but a modest increase in appointment volume or feature needs can require an upgrade.

Basic costs €11.9 per month billed annually or €13.9 per month billed monthly. It raises the caps to 100 bookings, three custom features and five providers, making it the entry paid tier for small teams with limited volume. Standard costs €24.9 per month billed annually or €29.9 per month billed monthly; its 500-booking allowance, eight custom features and 15 providers suit growing businesses. Premium costs €49.9 per month billed annually or €59.9 per month billed monthly and allows 2,000 bookings, unlimited custom features and 30 providers, a better fit for high-volume operations that need broader feature access.

Enterprise has custom pricing, custom booking and provider limits, and unlimited custom features. It is the tier for organizations that outgrow fixed quotas. Annual billing offers a 17% saving. A 14-day trial requires no credit card or payment information and includes most custom features, with several exclusions.

Platforms

SimplyBook.me is available on web, iOS and Android. Administrator apps support booking management, while client apps let customers book. Clients can also book through websites, social media and Google.

Who it's for

Solo professionals can start with the free allowance, while businesses adding providers or handling higher booking volumes can move through the paid tiers. It is particularly suitable for service businesses that want booking, payment collection and team scheduling in one platform. It is less suitable for teams that depend on round-robin assignment or for anyone who needs HIPAA-enabling features active without configuration.

Pros and cons

Pro: Clients have several booking routes, including websites, social media, Google and client apps, reducing reliance on a single booking page.
Pro: Two-way Google Calendar and Outlook sync, team calendars and multiple-provider plans support coordination as a business grows.
Pro: A no-time-limit free plan and a no-card 14-day trial give businesses ways to evaluate or start without an immediate paid commitment.
Con: The free plan is capped at 50 monthly bookings, one custom feature and one provider, so it has little room for a busy solo practice or a team.
Con: Lower paid tiers also impose booking, feature and provider quotas; businesses must move up as their needs exceed those limits.
Con: Round-robin scheduling is not supported, and HIPAA-enabling settings are not active by default.

Alternatives

For salon-focused comparisons, browse Salon and Spa Scheduling Software; for a broader category, see Appointment Scheduling Software.

Salonist is another freemium option with web, iOS and Android access; its free Marketplace Listing plan includes 50 appointments a month, online booking and calendar scheduling. Setmore offers a free plan for up to four users, so it may suit a small team that needs more free seats than SimplyBook.me's single provider. Zoho Bookings has a free one-user plan and a 15-day premium trial without card details, making it another option for a solo user evaluating premium features.

Acuity Scheduling, GlossGenius, Orbis Salon, Salonized and Ovatu are alternatives to compare if SimplyBook.me is not the right fit.

Verdict

SimplyBook.me is a strong choice for service businesses that want online booking, payments, calendar sync and scalable team scheduling, with a free starting point and higher-capacity paid tiers. Choose it if those workflows and multiple booking channels matter; look elsewhere if you need round-robin assignment or require HIPAA-enabling settings to be active without setup.

	Calenyo	SimplyBook.me
Free plan		Yes
Free trial		Yes
Paid from		Free
Platforms	Web	Web, iOS, Android
Free plan	Yes	Yes
Booking pages	Yes	Yes
Calendar sync	two-way	two-way
Group booking	No	Yes
Automated reminders	Yes	Yes
Payment collection	No	Yes
Paid from		$13.90/user/mo
Round-robin scheduling		No
Group scheduling		Yes
Booking payments		Yes
Mobile apps		Yes

Calenyo vs SimplyBook.me

Calenyo

SimplyBook.me