Overview

Pushwoosh is a customer messaging and marketing automation platform for app publishers and teams coordinating campaigns across mobile, web and messaging channels. It is best suited to organizations that want journey automation and API access alongside a broad channel mix. Its free tier makes push and in-app messaging accessible at small scale, but audience-based billing and email limits need close attention as usage grows.

Campaign tools include a visual Journey Builder, behavioral triggers, segmentation, personalization, A/B testing, analytics and autonomous AI optimization. All plans include full API access through a unified API for all channels. Pushwoosh says SDK integration, user import and initial subscriber gathering take 2 to 10 days, and advertises 24/7 support with technical integration assistance.

Key features

Automated journeys: Journey Builder and behavioral triggers support workflows that respond to user activity. That suits lifecycle campaigns, though teams still need to define useful audiences and messaging.
Targeting and measurement: Segmentation, personalization, A/B testing and mobile analytics help teams tailor and assess campaigns rather than sending the same message to everyone.
Channel breadth: Mobile push, mobile in-app, web push, email, SMS, WhatsApp, Kakao Talk and Telegram are supported. This can consolidate outreach, while the appropriate plan depends on which channels a team actually uses.
Integrations and API: Integrations include Adjust, Amplitude, AppsFlyer, Mixpanel, Segment and Shopify. Full API access across plans gives development teams a way to connect messaging workflows to their systems.
Security and reliability: Pushwoosh states GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing and HIPAA compliance. It also cites privately owned enterprise-grade hardware, anti-DDoS protection, isolated dedicated infrastructure and a 99.9% uptime commitment. These assurances may matter in regulated or reliability-sensitive deployments.

Pricing

Pushwoosh uses monthly active users (MAU) or monthly unique email recipients as billing metrics, so costs can track audience size rather than simply the number of campaigns. Its plans are billed monthly.

Pay-as-you-go — 0.00 USD per free: Covers 1,000 MAU, 5 AI requests per day, 20,000 email sends per month, unlimited push notifications and unlimited in-app impressions. This is a practical starting point for small projects, but the MAU ceiling and email allowance constrain growth. Additional email sends cost $1.50 per 1,000 emails.
Push only — 7.00 USD per month: Includes mobile push, mobile in-apps, web push and the full toolset. The offer is limited until December 31, with the price locked for 24 months after signup. It fits teams focused on push who do not need the listed email, SMS or WhatsApp channels in this plan.
Email only — 5.00 USD per month: Includes email campaigns, the full toolset and 20,000 included monthly sends in the pricing calculator. It is the lowest-cost paid option for email-focused work, but does not include the other channels.
Omnichannel — 13.00 USD per month: Includes the full platform and mobile push, mobile in-apps, web push, email, SMS and WhatsApp. It is the broader choice for teams coordinating those channels; Kakao Talk and Telegram are also supported channels, though they are not named in this plan's inclusions.
Custom plan — custom pricing: Offered when estimated cost exceeds $3,000/month. Custom plans include SSO, a dedicated private cloud, a dedicated manager and commercial agreements, making them the option for organizations needing those controls and arrangements.

The free subscription is described as available while a project remains within 1,000 MAU. Pushwoosh also states a 1,000-subscriber limit. Confirm which audience measure applies to a particular project before relying on the free tier as it grows.

Platforms

Pushwoosh supports web, Windows, macOS, iOS and Android, with mobile OS support for both iOS and Android. The company says it supports known platforms for data and messaging, which gives cross-platform teams broad coverage.

Who it's for

Pushwoosh is a strong fit for app publishers and marketing teams that need automated lifecycle messaging, behavioral targeting and more than one customer channel. Its unified API, integrations and stated security controls also make it relevant to technical and compliance-conscious teams. A small project can start free; a team with a larger audience should model costs against MAU or unique email recipients. It is less compelling for a business that needs only a channel or workflow better served by a focused tool.

Pros and cons

Pro: The free tier combines unlimited push and in-app impressions with 20,000 monthly email sends, making it useful for evaluating multiple campaign types within the 1,000-MAU cap.
Pro: Full API access is included on every plan, avoiding an API-access upgrade requirement as teams move beyond the free tier.
Pro: Journey automation, segmentation, personalization, testing and analytics cover key stages of campaign execution in one platform.
Con: The free tier's 1,000-MAU limit and 20,000-send email allowance can become restrictive as an audience grows; extra sends are $1.50 per 1,000.
Con: Billing can depend on MAU or unique email recipients, so channel mix and audience size both matter when estimating spend.
Con: The Push only price is tied to a limited offer through December 31; its 24-month price lock is useful, but the offer has a stated end date.

Alternatives

Consider RevenueCat instead if the central need is subscription revenue tracking: its free plan covers up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue once that threshold is reached. For a smaller email-focused operation, Klaviyo has a free plan capped at 250 active profiles, 500 email sends per month and $5 of mobile messages per month.

TrueProfit, Akkio, Baremetrics, Nozzle, ContactPigeon Predictive Insights and RetentionX are alternatives to compare for a different fit.

Browse Customer Lifetime Value Software, Mobile Marketing Automation Software or Push Notification Software to compare category options.

Verdict

Choose Pushwoosh if your team needs cross-channel campaign automation, broad API access and a free starting point for a small audience. Its strongest case is the combination of journeys, targeting tools and push, in-app and email capacity; the main reason to look elsewhere is that audience and email limits make cost planning increasingly important as you scale.

	Cohora	Pushwoosh
Free plan	No	Yes
Free trial	No	No
Paid from	—	$5/mo
Open source	No	No
Platforms	Web	Web, Windows, macOS, iOS, Android
Cohort analysis	Yes	—
Customer segmentation	Yes	—
Forecast horizon	not stated	—
Data refresh	real-time	—
Free plan	—	Yes
Paid from	—	5 /mo

Cohora vs Pushwoosh

Cohora

Pushwoosh