Overview

Personyze brings visitor targeting, recommendations and experimentation into one personalization platform. It is most compelling for teams that want to tailor web experiences and measure their impact, with higher plans extending that work into additional channels. The main decision is whether its page-view limits and plan costs fit your traffic.

Key features

Behavioral targeting uses more than 70 attributes to change site elements in real time. That gives teams a broad set of signals for tailoring pages, but it is most useful when they have defined audiences and campaigns to apply them to. More than 50 recommendation algorithms cover both products and content, making the platform relevant to publishers and SaaS teams as well as online retailers.

A/B and multivariate testing, including significance calculations, audience splits and holdout groups, are included on every plan. That is a notable strength at the free tier: teams can evaluate changes instead of relying on deployment alone. A visual editor and experiment workflows support campaign creation.

Higher plans add open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Those additions widen the platform’s reach, but teams that need these channels should compare their requirements with the plan they intend to buy. Integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager and the REST API.

Consent controls can delay tracking until consent; Personyze says neither gated mode reads nor writes device data before consent. The company says it runs on AWS, keeps customer data in distinct database tables, uses HTTPS for its dashboard, API and tracking code, and performs monthly penetration testing. SSO, two-factor sign-in, Google or Microsoft work-account sign-in and role-based permissions support managed access.

Pricing

Personyze has a free plan and paid plans billed monthly. Page views are the primary usage meter, with overages billed in plan-specific blocks. Monthly users are not moved to a higher tier without consent, which gives teams control over tier changes but does not remove the cost of exceeding a quota.

Plan	Price and limits	Best fit
Free	0.00 USD per free, billed Forever; 5k pageviews, 1 domain, 3 active campaigns, 8 AI tasks a month and email support.	A small site exploring personalization and testing, provided its traffic stays within the cap.
Starter	149.00 USD per month, billed Monthly; 50k pageviews, +$40 per extra 100k, 1 domain, 12 AI tasks a month and Basic support.	A single-domain team ready to pay for more traffic capacity than the free plan.
Growth	250.00 USD per month, billed Monthly; 100k pageviews, +$40 per extra 100k, 2 domains, 16 AI tasks a month and Basic support.	Teams managing two domains or needing twice Starter’s included page views.
Power	450.00 USD per month, billed Monthly; 1M pageviews, +$100 per extra 1M, 5 domains, 26 AI tasks a month and an account manager.	Higher-traffic operations that need room for several domains and a named account contact.
Enterprise	1450.00 USD per month, billed Monthly; 10M pageviews, +$80 per extra 1M, 10 domains, 44 AI tasks a month and Enterprise support.	Large operations whose traffic and domain needs justify the highest listed tier.

The free tier is a useful starting point, but its 5k-page-view cap and single domain constrain ongoing use. Starter and Growth have relatively modest traffic allowances; their overage blocks matter if visits vary or grow. Power and Enterprise raise the included limits and domain counts, but the steep price increase makes them a better fit for substantial traffic needs than for teams seeking only basic testing. Paid plans include email, chat and 24/7 phone support; Starter includes up to 1 hour and Growth up to 2 hours of monthly campaign-build help. The free plan also has email support. The AI Chat Agent, Hosted Landing Pages and Audience Discovery add-ons each offer a free trial, with duration unspecified. Personyze says customer data is deleted within 90 days after cancellation.

Platforms

Personyze supports web, Android, iOS and API. Web is the core fit for site personalization; mobile SDK personalization is among the features added on higher plans.

Who it's for

Personyze describes use by ecommerce, SaaS, B2B, publishing and media, travel and hospitality, and education teams. Its recommendations and behavioral targeting suit teams shaping different experiences for visitor groups, while built-in testing helps those teams assess results. It is less suitable for organizations that need broad messaging channels at the lowest tier or cannot confidently forecast page views.

Pros and cons

Pro: A/B and multivariate testing with significance calculations, audience splits and holdout groups are included on every plan, including Free.
Pro: More than 70 behavioral attributes and 50+ recommendation algorithms cover a wide range of targeting and content needs.
Pro: Consent controls and role-based access, SSO and two-factor sign-in address privacy and account-management needs.
Con: Free is capped at 5k page views, one domain and three active campaigns, limiting its usefulness for larger sites.
Con: Extra page views incur plan-specific charges, and higher-tier channel features mean the headline starting price does not cover every use case.
Con: Campaign-build help is limited to up to one hour monthly on Starter and two on Growth.

Alternatives

For recommendation-focused needs, Recombee has a free plan with monthly caps on interactions, recommendation requests, active users and catalog items. Wiser AI offers a free plan capped at 50 orders and a $9.00 monthly tier for 51–100 orders, so it may suit stores evaluating order-based pricing. Segmentify is a paid option with Search & Discovery, Growth Solution and Cross-channel plans priced through its Sales Manager. Alterable has a free Engage plan with caps on impressions, map locations and rule-based versions, making it an alternative for teams whose needs align with those limits. Clerk.io is a paid alternative with a free trial. LimeSpot offers a $19.99-per-month Turbo plan for up to 250 orders per 30 days from an online store, but it is not available for Shopify Plus stores. For email-focused work, Litmus is a paid alternative with a free trial and a Basic plan at 99.00 USD per month. Kimonix Ecommerce Personalization has a 7-day trial for Agentic Search, with a $5.90 monthly base fee plus per-answer and per-search usage charges.

Compare the broader directories for Email Personalization Software, Personalization Software, Conversion Rate Optimization Software and Website Personalization Software.

Verdict

Personyze is a strong fit for teams that want behavioral targeting, recommendations and experimentation in one platform, especially when site personalization is the priority. Its all-plan testing is the clearest reason to start with it; the clearest reason to look elsewhere is the need for broader channel capabilities without committing to higher plans and larger page-view budgets.

	Helium	Personyze
Free plan	No	Yes
Free trial	No	Yes
Paid from	₹2,000/mo	$149/mo
Open source	No	No
Platforms	Web	Android, api, iOS, Web
Free plan	No	Yes
Web personalization	Yes	—
Content personalization	Yes	—
Paid from	—	149 /mo

Helium vs Personyze

Helium

Personyze