Overview

HypeAuditor combines creator discovery, campaign management, performance analytics, payments, and a creator CRM. Its search covers more than 227.4 million creator accounts, while reports assess demographics, authenticity, reach, audience quality, and performance on Instagram, TikTok, Twitch, X, and YouTube. Bringing those functions together can help teams move from evaluating a creator to managing the campaign without splitting the work across separate tools.

My Network stores creator contact details, campaign history, notes, conversations, custom fields, and lists. Market analysis adds competitor benchmarking, global research, trends, and rankings, which can help teams put individual creator decisions in a wider market context. The product’s breadth is most useful when several of these workflows matter; a team seeking only a browser-based profile check may find the full platform more than it needs.

Key features

Discovery and creator analysis

Filters across a large creator-account database support prospecting, and reports combine audience characteristics with authenticity and performance measures. Fraud detection and authenticity checks make the analysis more useful when teams need to assess audience quality, not just reach. Coverage across five social platforms suits campaigns spanning multiple networks.

Campaigns, CRM, and payments

Campaign management and creator payments sit alongside My Network, giving teams tools for campaign operations and ongoing relationship tracking. The CRM’s notes, conversations, custom fields, and history support continuity between campaigns. This is a practical advantage for agencies and brands managing repeat creator relationships; buyers focused only on discovery or reporting may not use enough of the suite to justify its paid access.

Integrations, API, and extension

Zapier workflows connect HypeAuditor with services including Slack, Google Sheets, Excel, Power BI, Looker Studio, Mailchimp, HubSpot, and Gmail. The API offers creator lookup, reports, discovery, Instagram market analysis, and campaign management endpoints, giving teams ways to connect platform data and workflows with other systems.

The Chrome extension surfaces influencer metrics and audience data on Instagram and YouTube and can save creators to lists, campaigns, or My Network. It is a useful companion for reviewing profiles while browsing, but it works only in Chrome, covers only those two networks, and does not provide discovery or campaign management. It cannot stand in for the web platform.

Pricing

HypeAuditor uses paid pricing with custom pricing for paid access. Its free access is free and includes free media plans, campaign management, and demo versions of other features. That gives prospective users a way to explore selected capabilities, but it is not described as full access to the platform.

Teams should ask sales for paid pricing and terms before budgeting or comparing the platform with a fixed-price option.

Platforms

HypeAuditor is available through the web, an API, and a Chrome extension. The extension’s Instagram and YouTube coverage is narrower than the analytics reports, which span Instagram, TikTok, Twitch, X, and YouTube.

Who it's for

HypeAuditor is aimed at brands and agencies seeking data-driven influencer marketing. It is a strong fit for teams that need creator discovery, audience analysis, campaign management, payments, and relationship records in one workflow. Teams that need only profile metrics, or that require clear paid-plan costs before engaging with sales, should weigh the extension’s limits and custom pricing carefully.

Pros and cons

Pros

Discovery across more than 227.4 million creator accounts gives teams a large pool to filter.
Reports span five social platforms and assess authenticity, audience quality, and performance as well as demographics and reach.
Campaign tools, payments, and My Network bring operations and creator relationship records into the same product.
Zapier connections and API endpoints provide routes to integrate data and workflows with other services.

Cons

Paid pricing is custom, so teams must request a quote to assess cost.
Free access covers selected media plans, campaign management, and demos rather than stated full-platform access.
The Chrome extension is limited to Instagram and YouTube and omits discovery and campaign management.
The My Network trial has no stated duration, making it harder to plan an evaluation window.

Alternatives

GRIN is worth considering for teams that want a freemium option with a 200 monthly credit free plan, or web, iOS, and Android access.

KALO IQ may suit teams prioritizing discovery, with a free plan featuring 100M+ hand-verified US creators, basic profile previews, and core discovery filters.

Kleos offers a free plan with unlimited creator records, notes, tags, full history, and imports, making it an option for teams focused on maintaining creator records.

Janney AI has a 99.00 USD per month Starter plan with 300 credits per month and up to five seats, which may appeal to teams comparing a stated monthly price and seat allowance.

Intellifluence offers a free plan for testing influencer marketing, with one user, one campaign, and five marketplace listings.

Influence4You is another influencer marketing platform to consider.

Sheer offers a free plan with one media kit and one report per month, a focused option for teams with modest monthly needs.

Billo has a free plan with eight AI scripts and three AI mashup credits per month, for teams looking at creator video ad workflows.

Browse more options in Influencer Marketing Platforms or compare tools in Influencer Marketing Analytics Software.

Verdict

Choose HypeAuditor if your brand or agency will use creator discovery, cross-platform analysis, campaign operations, payments, and CRM records together. Its strongest case is the breadth of those connected workflows; its main drawback is that paid costs require a custom quote, while the free access and narrower extension do not replace the full platform. Teams that need transparent pricing or only a narrow creator-marketing task should compare alternatives first.

	HypeAuditor	Marz
Free plan	Yes	Yes
Free trial	Yes	Yes
Paid from	Free	$199/mo
Platforms	api, extension, Web	Web
Creator discovery	Yes	Yes
Campaign management	Yes	Yes
Performance analytics	Yes	Yes
Creator payments	Yes	Yes
Free plan		Yes
Paid from		$199/mo

HypeAuditor vs Marz

HypeAuditor

Marz