Overview

Iconosquare combines social publishing with analytics, reporting and collaboration across major social networks. It is best suited to brands and agencies that want performance measurement alongside their publishing workflow. The analytics-first approach is useful, but post volumes, team access and some network features depend on the plan.

Founded in 2011, the Limoges, France-based company traces its roots to Statigram, an Instagram metrics page. Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, Threads and YouTube, and says it is 100% EU GDPR compliant.

For more options, browse our Social Media Management Tools list and Social Media Analytics Software directory.

Key features

Profile analytics and reporting: Reach, engagement and community demographics help teams understand how accounts and content are performing. Campaign reporting and competitor benchmarking add context, and reports can be exported as PDF. This makes Iconosquare more than a scheduling calendar, particularly for teams that need to report on results.
Scheduling and publishing: The scheduler supports posts, Stories and Reels, with monthly allowances that rise by plan. Free allows 10 posts per month per profile, while Scale and Custom offer unlimited posts; frequent publishers may find the lower tiers restrictive.
AI tools: AI caption writing, content inspiration and Uma, an AI analyst that draws insights from social data, support both content creation and analysis. Starter is the first plan that explicitly includes AI tools.
Inbox and monitoring: Launch adds a combined inbox for comments, DMs and mentions. Scale adds approval workflows, campaign and paid performance tracking, and monitoring of competitors, hashtags and industry trends, making it the more complete fit for teams coordinating multiple accounts.
Integrations and API: The integrations page includes Zapier, Adobe Express, OneDrive, Slack, Dropbox and Canva, with several marked “Coming soon.” API access is reserved for Custom, so organizations that need an API should account for that higher-tier commitment.

Pricing

Iconosquare offers a free plan, paid plans starting at €15/mo (annual), and a 14-day trial of paid-plan features. The trial requires no credit card. Paid prices below are monthly rates billed yearly.

Free — free: One user, two social profiles, basic analytics, 10 scheduled posts per month per profile and one month of analytics history. It is a practical way for a solo user to manage a small presence, but the profile and history caps limit its usefulness for ongoing reporting.
Starter — 15.00 EUR per month: One user, 30 posts per month, AI tools, custom analytics dashboards and one year of analytics history. It suits a solo creator or marketer who wants richer analytics and AI assistance, but it does not include the inbox, automated reports or unlimited publishing.
Launch — 33.00 EUR per month: One user, 100 posts per month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics. Choose it when those reporting and engagement tools matter; the single-user allowance makes it a poor match for a team that needs shared workflows.
Scale — 69.00 EUR per month: Three users, unlimited posts, one group, approval workflows, campaign and paid performance tracking, competitor, hashtag and industry trend monitoring, and two years of analytics history. This is the clearest fit for an active team that needs collaboration and monitoring, though its three-user cap and one-group allowance may constrain larger operations.
Custom — 119.00 USD per month: Five to unlimited social profiles, one to unlimited users, unlimited posts and groups, personalized onboarding and ongoing support, white-label reporting and API access. It is aimed at larger or more specialized operations; the listed rate is in USD, unlike the euro-priced lower plans.

Starter saves €24/year, Launch saves €72/year, Scale saves €168/year and Custom saves €276/year with annual billing. X is available on Launch, Scale and Custom, so a user who needs X publishing and analytics must move beyond Free or Starter.

Platforms

Iconosquare is available on web, Android and iOS. Its Companion app is offered through the App Store and Google Play, but works only on smartphones; the website is mobile-web responsive for tablet use.

Who it's for

Iconosquare is a strong fit for social teams that value analytics as much as publishing, especially those that need audience demographics, report exports, campaign reporting or competitor benchmarking. Solo users can start with Free or Starter, while teams needing approvals, monitoring and uncapped posting will get more from Scale. It is less suitable for teams that need multiple users on lower tiers, more than one group on Scale, or X access without upgrading to Launch or above.

Pros and cons

Pro: Analytics, publishing, reporting and collaboration are brought into one platform, reducing the need to separate measurement from scheduling.
Pro: Scale combines unlimited posts with approval workflows and trend monitoring, a useful package for teams managing busy calendars.
Pro: The free plan and no-card 14-day trial lower the barrier to trying the service.
Con: Free is limited to one user and two profiles, with only one month of analytics history and 10 scheduled posts per profile each month.
Con: X publishing and analytics begin at Launch, while multiple users and unlimited posts begin at Scale.
Con: Several integration entries are marked as coming soon, so teams should not assume every listed connection is ready to use.

Alternatives

Fanpage Karma is worth considering for a free starting tier with one user, one brand, owned and competitor profiles, 50 posts per month and a dashboard with 30 days of history.

Hopper HQ Hashtag Generator offers a free Instagram hashtag generator with no sign-up or login, a better fit when hashtag discovery rather than a full analytics-and-publishing platform is the immediate need.

Social Status has a free plan with one plan quota, one month of data history and report exports, making it a possible alternative for readers focused on social analytics.

Rival IQ starts with a paid Drive plan at 239.00 USD per month, billed monthly, for 10 tracked companies, six months of data history, one user and 12-hour metric freshness. It is a higher-cost option for readers whose priority is company tracking and timely metrics.

Pixalera has a free tier with one social channel, three scheduled posts per month, AutoDM messages, AI credits and storage; it may suit someone looking for a narrower, low-volume free option.

RPSync is a free, open-source option with no subscriptions or hidden fees, for readers who prioritize that model.

Analytodon is a free hosted option with no premium tier, ads or credit-card requirement.

DiscoverText offers a Professional plan at 99.00 USD per month with 100,000 Units, 25 Live Data Feeds, one professional seat and unlimited projects, which may better suit readers looking for live data feeds and project-based analysis.

For more choices, see our Social Media Analytics Software and Social Media Management Tools lists.

Verdict

Iconosquare is a sound choice for brands and agencies that want social analytics tied directly to publishing, with reporting and collaboration that scale to busier teams. Its strongest case is the combination of performance insight and practical publishing tools; look elsewhere if you need more users or groups without moving to higher tiers, or if the annual paid-plan commitment and plan-specific limits do not fit your workflow.

	Iconosquare	Marketero
Free plan	Yes	Yes
Free trial	Yes	Yes
Paid from	€15/mo
Platforms	Android, iOS, Web	api, Web
Free plan	Yes	Yes
Supported networks	7
Audience demographics	Yes
Campaign reporting	Yes
Competitor benchmarking	Yes
Report export formats	pdf
Lead capture forms		Yes
CRM integrations		native

Iconosquare vs Marketero

Iconosquare

Marketero