Letter Friend vs Paper Run
| Letter Friend | Paper Run | |
|---|---|---|
| Free trial | Yes | |
| Platforms | api, Web | Web |
| Free plan | No | No |
| Mail formats | handwritten letters; handwritten envelopes; thank-you cards; birthday cards; business cards; branded stationery | Postcards, enveloped letters, bi-folds, catalogs |
| Personalization level | one-to-one | one-to-one |
| API access | Yes | |
| CRM connections | Salesforce; HubSpot; Pipedrive; Zoho; Monday | Klaviyo, Ometria |
| Address verification | Yes | |
| Delivery scope | international | both |
Listed together in Best Direct Mail Automation Software