Overview

QuestionPro is a survey platform for individuals and teams that need branching, response analytics or survey API access. Its free tier is useful for small projects, while the paid plans extend response capacity and question-type choice; the main trade-offs are annual billing and a modest free allowance.

Key features

Logic branching lets survey creators tailor question paths, and response analytics supports review of collected answers. Custom branding helps keep surveys consistent with an organisation’s identity. A respondent panel is available for teams seeking respondents, while survey API access can connect survey work with other systems.

Question-type limits rise from 30 on Essentials to 38 on Advanced, 46 on Team Edition and 52 on Research Suite. That progression gives research teams more room to vary survey design as they move up tiers, though the entry plan is better suited to straightforward, small-scale work.

Pricing

QuestionPro is freemium and offers a 10-day trial. Essentials is free for one user, with 200 responses per survey and 30 question types. The separate response limit is 200 responses per month, so it is a sensible starting point for occasional surveys, not a strong fit for sustained or high-volume work.

Advanced costs 99.00 USD per month, billed annually, for one user, 25K responses per year and 38 question types. It suits an individual researcher who needs substantially more annual response capacity than Essentials provides. Team Edition costs 83.00 USD per month, billed annually, for 5+ users, 100K responses per year and 46 question types. It is the more relevant step for a small team, with a much larger shared annual allowance; the stated per-user starting price is 83.00 USD per month.

Research Suite has custom pricing, starts at 10+ users and offers custom response pricing with 52 question types. It is aimed at larger research teams whose needs extend beyond the fixed response allowances of the lower tiers. Paid plans are billed annually, so buyers should weigh the commitment alongside the response quota and team size they need.

Platforms

QuestionPro is listed for API access. Its survey API is a practical fit for teams looking to connect survey workflows with other systems.

Who it's for

QuestionPro suits individual researchers, small teams and larger research groups that want survey branching, analytics and a clear path to higher response volumes. It is less suited to users who need broad response capacity at no cost or who cannot commit to annual billing.

Pros and cons

Pro: The free Essentials tier gives one user 200 responses per survey and 30 question types, enough to start small without a paid commitment.
Pro: Team Edition raises capacity to 100K responses per year for 5+ users, making it better equipped for team research than the individual tiers.
Pro: Branching, custom branding, analytics, a respondent panel and survey API support a range of survey workflows.
Con: Essentials is capped at 200 responses per month, limiting its usefulness for recurring or larger studies.
Con: Paid tiers are billed annually, and Research Suite requires custom pricing.

Alternatives

Qualtrics is worth considering for an individual who wants a free survey plan with 500 total responses and up to three active surveys; QuestionPro’s Essentials plan has 200 responses per survey and a separate 200-per-month limit.

UXPressia is a better match when the work is customer journey maps, personas and impact maps rather than survey response collection: its free plan includes three of each, with PNG export.

Wootric is an alternative for teams focused on a customer experience metric such as NPS, CSAT or CES, with a professional plan that covers one journey point, one metric and up to five seats.

CustomerSure may suit teams that need a defined CX package with 30 users, 30 active surveys and 5,000 emails per month, though its CX Starter plan costs 1999.00 GBP per month.

Webex Experience Management is another paid option for teams considering an experience-management subscription.

ActionXM may suit organisations seeking an enterprise platform with unlimited responses and users, predictive analytics and 200+ integrations.

Cemantica offers a 21-day enterprise free trial for up to five users, making it an option for teams evaluating a journey-focused platform before choosing a paid plan.

Orchetta is an alternative for customer journey work, with a Starter plan at 45.00 USD per month per editor that includes unlimited journeys and sub-journeys.

For broader category comparisons, see Customer Experience Management Software, Employee Experience Management Software, Customer Experience Analytics Software, AI Market Research Software, Voice of Customer Software and Employee Feedback Software.

Verdict

QuestionPro is a strong fit for researchers who need survey logic, analytics and a route from solo work to team-scale response volumes. Choose it for that combination and the API access; look elsewhere if the free 200-response monthly limit is too restrictive or annual billing does not suit your budget.

	Novi Survey	QuestionPro
Free plan	No	Yes
Free trial	Yes
Paid from	$83.25/mo	$83/mo
Platforms	api	api
Free plan	No	Yes
Responses included	25 /mo	200 /mo
Logic branching	Yes	Yes
Custom branding	Yes	Yes
Response analytics	Yes	Yes
API access	Yes	Yes
Respondent panel		Yes
Response limit		200 responses/mo
Paid from		83 /user/mo
Survey API		Yes

Novi Survey vs QuestionPro

Novi Survey

QuestionPro