Overview

Planua turns empty-room photos into furnished interiors while preserving the original perspective and layout. That is useful for property marketing, where staging should help buyers picture a room without changing its apparent shape. Users can refine furniture, styling and details after generation, giving them a way to correct or tailor an image rather than rely on the first result.

Shared project folders bring property work, drafts, client review, approvals and exports together. The homepage says staged images can be exported in 4K for commercial use in listings, portals, brochures and campaigns. That makes Planua more relevant to recurring professional work than to casual design experimentation.

Key features

Directed staging and refinement

Users can guide generation with room type, style, buyer profile, mood, color direction, brands or exact furniture pieces. These controls suit teams working to a specific listing or client brief; users who want a quick, minimally directed result may not need that range. The refine workflow then allows changes to furniture, styling and details while retaining the room’s original perspective and layout.

Shared project review

Folders support drafts, client feedback, approvals and final exports for each property. This gives agencies and staging teams a place to coordinate the image-review process, rather than treating each staged photo as an isolated output. The homepage also states that exports support commercial use and reach 4K resolution.

Privacy and integrations

Uploaded content and prompts may be sent to Google Generative Language API services and Replicate for image generation and editing. Some providers may process data outside the EU or EEA, with transfers relying on adequacy decisions where available or safeguards such as Standard Contractual Clauses. Teams handling sensitive property images or client material should weigh those arrangements before uploading.

Pricing

Planua is freemium, with a free plan and a free trial. Its homepage presents Free at €0, Essential at €39/mo, Pro Studio at €99/mo and Agency at €249/mo. A linked pricing guide instead presents Free Tier at €0, Starter at €19/mo, Pro Studio at €59/mo and Agency at €149/mo. Because those schedules disagree on both names and prices, confirm the applicable schedule before subscribing.

Plan	Price	What it includes	Best suited to
Free	€0	3 staged images per month, watermarked HD previews and limited brand controls.	Trying the workflow or staging a few images; the monthly cap and watermark limit its use for finished marketing.
Free Tier	€0	15 credits, 15 HD staging drafts and watermarked outputs.	Evaluating the older credit-based offer; watermarked drafts are not equivalent to the commercial, watermark-free exports in paid plans.
Starter	€19/mo	50 credits, 4K exports, commercial license, no watermark and bulk staging.	Individuals or small operations needing usable exports and batch work at the lower guide price.
Essential	€39/mo	25 staged images per month, watermark-free 4K exports and bulk processing.	Users who prefer a monthly image quota over a credit allowance.
Pro Studio	€59/mo on the pricing guide; €99/mo on the homepage	The guide gives 350 credits, priority queue, 3 shared seats and rollover credits.	A small collaborative studio needing seats and a larger credit pool, subject to confirming which price applies.
Agency	€149/mo on the pricing guide; €249/mo on the homepage	The guide gives 1,300 credits, unlimited shared seats, priority support and 50-credit rollover.	Agencies with multiple collaborators and substantial staging volume, if the guide's terms apply.

The free offers differ as well: one gives three monthly staged images, while the guide's Free Tier gives 15 credits and 15 drafts. The paid plans also use different measures—monthly image counts or credits—and only the guide specifies rollover, seats and priority support. Compare the actual plan terms before choosing; the homepage's Essential tier does not state seats or rollover, while the older guide's Starter tier does not state them either.

Platforms

Planua is available on the web. Its FAQ says no public API is described in its current documentation, so teams seeking programmatic integration should not assume one is available.

Who it's for

Planua is designed for real estate agencies, staging teams, architects and interior professionals. Its combination of image controls, refinement and shared approvals is most valuable when several people prepare or review property imagery. A solo user staging occasional photos may find the free monthly cap sufficient, but watermarked previews are a constraint for finished listing work.

Pros and cons

Pros

Preserves the source room's perspective and layout while allowing furniture and styling changes, which helps keep staged images grounded in the photographed space.
Buyer, mood, color, brand and exact-furniture controls support more specific briefs than a single general style choice.
Shared folders cover drafts through approvals and exports, a practical fit for collaborative property marketing.
Paid offer descriptions include 4K and watermark-free exports, with commercial use stated for staged images.

Cons

The homepage and pricing guide give conflicting plan names and prices, making subscription comparison uncertain until the applicable schedule is confirmed.
The free monthly offer is limited to three staged images and watermarked HD previews; the alternative free-tier description also uses watermarked outputs.
AI processing may involve providers outside the EU or EEA, a consideration for organizations with strict data-handling requirements.
No public API is described in the current documentation, which may rule it out for teams needing programmatic workflows.

Alternatives

For a broader comparison, see Virtual Staging Software. Choose StageHQ if Android or iOS access matters alongside web; its free offer is three watermarked previews. BoxBrownie is an option when API or iOS access and pay-as-you-go image services suit the workflow better. Consider Pristage for a web-and-API option with a stated 100 renders per month on its Pro plan. VirtualStage offers a free tier with five image transformations and basic staging styles. StageRight AI may suit teams looking for a free allowance of five photos before committing to a paid plan. PadStyler AI is an alternative for users who need mobile apps as well as web access. StagerGo may fit a pay-as-you-go approach, while Stuccco is another web-based staging option.

Verdict

Planua is a sound choice for real estate and design teams that need directed virtual staging, shared client review and commercial-ready exports in one web workflow. Its main strength is the combination of fine-grained image guidance and project collaboration; its main reason to hesitate is the conflicting pricing schedules, compounded by third-party AI processing that may occur outside the EU or EEA. Confirm the current plan, price and data arrangements before moving property images into the service.

	Planua	RoomsThatSell
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	€19/mo	$75/mo
Open source	No	No
Platforms	Web	Web
Free plan	Yes	No
Service mode	ai	ai
Output resolution	4k	standard
Paid from	—	59 /mo

Planua vs RoomsThatSell

Planua

RoomsThatSell