Overview

Supademo brings interactive demos, sandbox experiences, screen recordings and SOP or training materials into one workflow. Teams can use the same product content across sales, marketing, onboarding, support and training rather than relying on a demo tool alone. That breadth is useful when several groups need consistent product education; a team that only needs to record its screen may not need the wider toolkit.

Key features

Interactive demos and AI Demo Agents

Creators can build guided demos from HTML-cloned experiences or screenshot- and video-based formats. AI Demo Agents answer product questions, surface relevant content, qualify intent and pass conversation context to sales, using voice and text in more than 50 languages. This can connect self-service product exploration with sales follow-up, but agent credits are sold separately: the $199 prepaid pack has no expiration, and each response and each 15 seconds of voice uses one credit.

Personalization, analytics and recording

AI text personalization, branching, variables and trackable links let teams tailor a walkthrough and share it with a way to measure engagement and drop-off. The recorder can produce 4K videos with screen, webcam and narration, and workflows can become SOPs or training assets. Together, these features suit teams that need both customer-facing demos and internal enablement; teams that only need one-off recordings may find the platform's broader capabilities unnecessary.

Integrations and controls

Paid plans list HubSpot, Salesforce, Google Analytics, Google Tag Manager, Slack, Marketo, Seismic and Zapier integrations. Supademo also supports embeds including scheduling, survey, form and knowledge-base services such as Calendly, Typeform, Zendesk and Intercom. Enterprise adds SAML 2.0 SSO, role-based access, audit logs, multiple workspaces and custom data residency and retention settings. Supademo states it is SOC 2 Type II audited annually and GDPR-compliant, encrypts data at rest with AES-256 and in transit with TLS, and does not use customer data to train AI models; its third-party AI providers likewise do not retain or train on customer data.

Pricing

The free plan costs $0 per month forever and allows one creator/admin, five guided interactive demos, 50 video recordings and unlimited demo views. It is a useful way for one person to make a small library, but it excludes HTML cloning and view-only collaborators, and the five-demo ceiling limits ongoing use.

Scale costs $38 per month with yearly billing, billed per creator/admin; the displayed monthly price before the stated 24% saving is $50. It includes one creator and up, five view-only collaborators, unlimited guided demos, AI features and tracking links. This is the practical step up for a small team that needs more than five demos, though annual billing and per-creator pricing matter as the team grows.

Business costs $199 per month with yearly billing (shown as $249 before the 20% saving). It includes one creator, with additional creators at $50 per month each, unlimited view-only collaborators, HTML text and image editing, and AI data editing. It suits teams that need to refine cloned demos or share broadly without buying more creator seats for every viewer.

Growth costs $350 per month with yearly billing (shown as $450 before the 22% saving). Five creators are bundled, additional creators cost $50 per month each, and the plan adds sandbox demos, Route Hub and AI voice cloning alongside unlimited view-only collaborators. It is the clearer fit for a multi-creator team needing those capabilities, but it is a substantial jump from Scale.

Enterprise has custom pricing and starts at 10 creators, with 10 bundled, unlimited view-only collaborators, SSO and SAML, custom data residency, multiple workspaces, dedicated support and training. It is aimed at organizations that need centralized access and security controls rather than a small team seeking the lowest-cost demo builder. The $199 prepaid AI Demo Agent credits are a separate, non-expiring purchase rather than a recurring subscription. A 14-day trial is available.

Platforms

Supademo is available on web and through an API, with a Chrome extension and desktop recorders for Mac and Windows. The desktop recorder can capture desktop and mobile apps, giving teams a way to document workflows beyond browser-based products.

Who it's for

Supademo is best suited to sales, marketing, onboarding, customer support, product adoption and training teams that need reusable product education and a way to follow viewer behavior. It is less compelling for a solo user whose only requirement is basic screen recording, or for a team that needs several creators but cannot justify the paid tiers.

Pros and cons

Pro: Demos, recordings and SOPs share one platform, making it useful across customer education and internal training.
Pro: Trackable links and engagement/drop-off analytics help teams see how viewers use shared demos.
Pro: Enterprise includes SSO, audit logs and custom data controls for organizations with stronger governance needs.
Con: Free limits creation to one admin and five guided demos, and excludes HTML cloning and view-only collaborators.
Con: Several meaningful capabilities are gated by tier: HTML editing is Business, while sandbox demos and AI voice cloning are Growth.
Con: Scale and higher plans are priced on yearly billing, with creator-based charges that can raise costs as a team expands.

Alternatives

For a broader shortlist, browse Interactive Product Demo Software or Sales Presentation Software.

Floik is another freemium option; its published Starter limits include five published Flos, ten created Flos, five-minute recordings and 25 guide steps per Flo.
Folio is a freemium choice if one user can work within two basic demos and two templates, with unlimited steps, screens and views but a watermark.
Storylane offers a free plan with one seat, one published demo, unlimited views, an AI content assistant and voiceovers; consider it if that narrower free allowance meets your needs.
MagicDemo has a free plan for one user and up to five demos, with basic analytics, a template library and MagicDemo branding.
Recly is a freemium alternative with three interactive demos on its free plan, plus unlimited screenshots and recordings.
StoryScale has a free forever Starter plan with one published demo, unlimited captures, public sharing and embeds, with StoryScale branding.
Guideflow is a freemium alternative; its Solo plan costs $35 per month billed yearly and includes unlimited guideflows, advanced analytics, AI demo content, exports and AI translation.
Flonnect Presentation Recorder is a freemium option with a free/Starter tier that includes 20 lifetime videos, 10 bug reports per month, five HTML/demo captures per month and 1 GB of storage.

Verdict

Supademo is a strong choice for teams that need interactive product education, recordings and measurable follow-up in one place, particularly when several customer-facing or training groups will reuse the material. Its main reason to look elsewhere is cost and plan structure: the free tier is narrow, creators are capped or billed by seat, and HTML editing and sandbox demos require higher plans. Choose it when that connected toolkit matters more than a low entry price.

	StepTour	Supademo
Free plan	Yes	Yes
Free trial		Yes
Paid from	$24.92/mo	$38/mo
Platforms	Web	api, extension, macOS, Web, Windows
Free plan	Yes	Yes
Demo format	interactive
Paid from		38 /mo
Custom branding		Yes
Interactive demos		Yes
Viewer analytics		Yes
CRM integrations		Yes
Collaborative editing		Yes
Sales content library		Yes

StepTour vs Supademo

StepTour

Supademo