Searching has always be fun and easy on Google. But even then, it is not always that easy and simple. There are times when ‘you know what you want to search’ but the search engine might not be able to help due to ambiguities related with the keyword you are trying to search.
But things are going to be much simple from now. There is something new that Google has made for you. What I am talking about is the ‘Google Knowledge Graph’.
Google Knowledge Graph
The Google Knowledge Graph is a new tool introduced by Google in order to make the Google search engine more efficient and smart. It will help you discover new information quickly and easily. It is like a helping hand, which will start filtering and narrowing your query right from the time you start your search so that you do not waste time on things that look or sound similar to what you want BUT are not what you are looking for.
Rather than trying to explain to you what the ‘Knowledge Graph’ is, I would like to use the example given by Google. So suppose you want to search for ‘Taj Mahal’. Now according to the search trend, what happens is that the words ‘Taj’ and ‘Mahal’ are used as search keywords and matched with all the content present in the search engine database. But the words ‘Taj Mahal’ mean a lot more and the user can find what he is looking for, if the search engine could dig deep into the meaning of these words. With Knowledge Graph, Google does exactly the same. ‘Taj Mahal’ can be referred to as one of the most beautiful monuments of the world, or an Award Winning Musician, or a Casino or even a hotel.
Check out the sample image below. On searching for ‘Taj Mahal’ look at all the different results you get on the right hand side all thanks to the new Knowledge Graph.
Hence with the help of Knowledge Graph, Google allows you to search for people; things or places that Google knows about and hence help you with your search.
How does it work?
You do not have to do anything at all to make it work. All you need to do is search for your query as usual. Once you start the search process, the right hand side of the screen will be taken over by Knowledge Graph. This space will provide you with additional information, facts and other helpful details regarding your query.
So if you go to Google Search and type the query ‘kings’, Google will immediately display the normal search results for kings but at the same time will show you additional information on the right hand side using the Knowledge Graph. So it will give you options like the Los Angeles KINGS hockey team, the Sacramento KINGS basketball team or the KINGS TV show. And if you click on any one of these links, then your search results will be filtered and totally related to that particular topic only.
How powerful is it?
Well this is a really good question and the answer is even better. Google said that they have been working on this project for 2 years and have been collecting a lot of information about people, places and other popular queries that can be presented to the user along with the main search results.
Google has made a huge database with the help of Wikipedia, the CIA Factbook and many other sources. They now have a database that has more than 500 million entities. Needless to say that the size will keep on increasing day by day!
So no matter what you are searching for, you can always expect an excellent range of related search topics from Google Knowledge Graph.
There are 3 main ways in which Knowledge Graph will help you.
1. Find the Right Thing
As discussed earlier, if your query was Taj Mahal then Knowledge Graph will give you different options like The Monument Taj Mahal, The Hotel Taj Mahal etc. Once you select the first option, all your search results will be related to ‘The Monument Taj Mahal’ and no other Taj Mahal results will be shown.
2. Get the Best Summary
Depending upon your search query, Knowledge Graph will give you a lot of other information that surrounds your query. So if your query is ‘Taj Mahal’, then you will get a lot of other details and summary about your query like when was it built, who built it, for whom was it built, which year was it built in etc. You will be provided with almost all the information you might be looking for.
3. Go Deeper and Broader
Knowledge Graph helps you go deeper and broader. While searching Taj Mahal, you will also get information about other such monuments and their historical significance, about the person who made the Taj Mahal and his history etc. What I mean to say is, Knowledge Graph will start answering the ‘Next Question’ that might come to your mind once you find the basic results of your search query.
Google believes that the ‘Knowledge Graph’ will create a new benchmark in the field of searching. It is said to do wonders for the users and help them save a lot of time and efforts. The algorithms used will also reduce the displaying of search results that are not really related to the query but come up on top just due to page ranks.
The Knowledge Graph is said to help the users and at the same time enhance business for Google by keeping the users on Google for a longer time.
(CREDIT: Google Official Blog)
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