How Technology Has Transformed A Major Online Industry

Online gambling continues its stratospheric rise, with recent estimates suggesting that over a third of all gambling in the UK is now done online – and that figure is rising. Whether it’s sports betting, casino, bingo, or slots, there is now a seemingly endless stream of online entertainment for gamblers worldwide to explore. One of the notable attractions of gambling is that you do not have to bet large sums to access gambling sites – or to enjoy some of their most popular features. How? And is this form of small risk to access gambling sites key to the long-term sustainability of online gambling?

Online Casino Slots

Arguably the biggest growth sector of gambling right now is that of online casino slot games. Key advancements in mobile technology – and internet access – have resulted in more people becoming aware of online casino slots, and as a result, there has been a significant increase in players signing up to these sites in recent years. One of the big attractions of online casino slots is that you can gamble relatively small sums and remain entertained for sustained periods of time. Gamblers playing Lightning Dice in the live casino on Paddy Power Games can be playing for winnings of up to 1000x their original stake – which can be as low as 10p. The combination of better visual quality and lower stakes has resulted in online casino slots like Lightning Dice becoming increasingly popular, even to the extent that their revenue is expected to overtake that of traditional brick-and-mortar casinos in the not-too-distant future.

Lottery Remains Popular

The lottery remains one of the most popular ways that regular gamblers choose to bet. For as little as a £2 stake, players in the UK are often playing for jackpots in the millions – with the biggest lottery win in the UK currently, the £170 million EuroMillions jackpot landed in 2019. The thought of checking your ticket and realising that you have won the lottery was something that appealed when the concept was first thought up in the mid-90s. Yet, as the times have changed, so has the lottery – with the move to online lottery ticketing resulting in a new generation becoming regular lottery players. In fact, some of the biggest lotteries wins in the world are now coming from online players – and this is only likely to become more regular as new gamblers choose to play online.

Small Risk Is What Players Want

The concept of betting a relatively small sum to access some of the biggest online gambling sites is likely to remain for the foreseeable future. Advancements in mobile technology – resulting in better visual mobile quality – has resulted in online casino games increasingly used as a source of entertainment rather than a source of potential winnings. With the move online allowing players of the lottery to remain entertained for as little as a £2 stake and casino gamers, to begin with just 10p, the prospect of wagering low stakes to enjoy gambling looks key to its long-term future.

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