How To Optimize Location of Ads on website to earn maximum returns

There is no doubt that advertisement is one of the main and #1 source of earning for Website and Blog owners. But just showing ads only does not brings fortune to you but the right placement of ads and selection of right format of ad type is the most important things to consider while showing advertisement on your website, if you want to earn maximum through them.

Most of us know that Google Adsense is one of the best and highest revenue paying Ad-network on web. It have wide variety of Ad formats and types which can be used to display advertisement on a website.

Google Adsense engineers tried to show the best place of ads placement on a website using a heat map. Here are the guidelines to study heat map:

To make your ads most effective, let’s find the best places to put ads on your page.

  • The darker colored sections of the “heat map” below are more effective.
  • Ads “above the fold” (the area of the page visible without scrolling) tend to perform better than those below the fold.
  • Ads near rich content and navigational aids usually perform well.


The best location for ads varies from page to page, depending on content. It is just a common illustration of ads placement.

To know more about Ads placement on a specific type of website, Click here.