A picture is worth a thousand words! This saying really embodies some important fact as lately it is being observed that web advertising is turning more towards photo tagging and image advertising services. One such photo tagging and image advertising service that I happened to come across was Luminate. The website is generating solid revenues from web advertising.
It has become so popular that it already has 150 million unique visitors per month. The service claims it makes images interactive. How? It provides direct links to sites that sell consumer products so people find it easy to identify tagged products, within online images, reveal information about them and purchase them if required.
Its platform combines Internet and crowd-sourcing technology that helps in delivering optimal content relevant to online images, making images interactive.
The service can be integrated into a site by simply adding a single line of code. To do this, follow the instructions mentioned below,
- Access the WordPress Dashboard Page by logging into your WordPress Admin account
- Now, click on ‘Appearance’ tab
- Click on the ‘Editor’ sub-tab
- Finally, Click on ‘Update File’ option
Once done, Luminate will start tracking image views (somewhat similar to page views used to count web traffic) which count the number of times a web publisher serves up a Luminate-enabled image.
Earlier, the service was known by the name Pixazza but was renamed Luminate later to address the varying needs of consumers, publishers and advertisers. Now, it includes a wider array of categories, beyond clothing and accessories.
How Luminate exactly works?
Luminate uses a simple approach. It links images to applications (mentioned below) which makes images interactive. How? It adds extra information pertaining to that image and offers ways to uncover them.
Suppose a consumer sees the Luminate icon in the corner of an image. Then, the presence of Luminate icon indicates that the image is interactive. Consumer then just moves mouse over the image and chooses from a variety of image apps.
He can easily share an image or specific points within an image with his friends, uncover the latest information about an image and even find a place to purchase products, featuring in that image. Photo-tagging firms either take a cut of the sales from consumer purchases or share cost-per-engagement earnings with publishers.
So what really makes the Luminate so adorable is its ability to link images with applications and content beyond the website where the image is viewed.
The image apps allow consumers to carry out their favorite everyday online activities such as shopping, sharing and commenting. These image applications span a number of key categories such as,
- Commerce – Commerce app called ‘Products’ enables consumers to mouse over the image and interact with tags on the picture
- Information – It includes an Annotation app that allows publishers to tag a spot inside an image and add some extra information relevant to that image.
- Social – This category allows a consumer to link an image to Twitter or share it via Facebook
- Advertising – Enables publishers to place relevant advertisements within an image.
Besides, there are some more apps spanning categories like
- Public Service
To learn more about how Luminate allows interacting with online images visit www.luminate.com.
Image Source – Techgoggles, CNet.
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