Do you know your users have three brains, not one? The old brain, the midbrain, and the new brain. The old brain or the reptilian brain is primarily responsible for our survival. The midbrain or the mammalian brain is in charge of our emotions, feelings, and attention. The new brain or the neocortex is the logical brain that goes by rational analysis and thinking.
Online Marketing: Influence decisions and Make Money Online
So which brain you should target?
Obviously, for several decades you have been targeting the old and new brains which lead to many failures or somewhat average results. Because it is hard to sensationalize the midbrain. But that’s where your target resides. So here is the principle. Well, one of the principles.
Give before you take
I know you are thinking that this theory has been prescribed by several marketing gurus all the time. So what’s new in this storytelling? The reason because millions of people still don’t follow and it is worth repeating.
This works much more than the sled-hammer techniques and even better than the persuasive theories in today’s market. Users are now walled with fool-proof thinking capabilities to put down all your marketing promises. So here comes the practice of changing the way they think about you.
How does it work?
Today any product without a demo or trial version is not acceptable to your customers. If you are blogging about the niche you preferred to chose, then try some free giveaways, provide useful free content which your users can really leverage. When you some services, provide some free Proof-of-Concept. You can just do it with the free tools you have. If you don’t have free or open-source tools then create it. Open source giveaways are very well efficient in building brand loyalties.
If you are staring at their wallets then you are wasting your time, they won’t come out. But if you have got the traction with your free giveaways, there are several people in the market who are crazy to empty their purse for your paid services also.
But don’t fill-up the Inboxes of the mailing list you have got, to advertise your free campaign. If people start pigeon-holing you as spammer or scammer… then you are dead.
Did you know? Good. Then have you implemented it? Let us know what do you think of this Online Marketing Influence decisions technique.
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