Hookpost is an open-source social media scheduler with a visual calendar for publishing to 14 networks. Users can compose a post once, choose channels and adapt text, media or hashtags for each destination before scheduling. Its tools generate platform-specific captions, hooks and hashtags within character limits. A Model Context Protocol server lets compatible AI tools draft and queue posts without opening the app. Scheduling runs through Temporal workflows designed to resume after a worker restart rather than drop or duplicate queued posts. Hookpost is available on the web, through an API, or self-hosted: its AGPL-3.0 stack runs on a user's server with Docker Compose and has no per-seat fee. Listed integrations include YouTube Shorts, LinkedIn, X, Facebook Pages, Bluesky, Discord, Telegram, Slack, WordPress, Medium, Hashnode and DEV.to; Instagram, Threads and Pinterest await approval for new accounts. Analytics cover metrics such as impressions, likes, comments, shares, reach and engagement rate when a platform exposes them. The free plan includes two channels and 30 posts per month; listed paid tiers are $15 and $39 per month, while the pricing note says paid plans start at $29/mo.
Who it is for
Hookpost is described for creators, marketing agencies and software developers. Self-hosting and API access may suit teams that want to run or connect the scheduler themselves.
What is good
- Open-source and self-hostable under AGPL-3.0.
- Supports per-channel copy and media customization.
- Scheduling workflows resume after worker restarts.
- Provides per-channel and per-post analytics when available.
What to know first
- Instagram, Threads and Pinterest await approval for new accounts.
- Free plan allows two channels and 30 monthly posts.
- Pricing note and listed paid tiers give different starting prices.
Verdict
Hookpost combines multi-network scheduling, self-hosting and AI-assisted drafting, with channel availability varying for new accounts. Check the plan details carefully: the listed paid tiers start at $15 per month, while the pricing note says paid plans start at $29/mo.
Hookpost plans and pricing
All plansCompared on AI social media management software
- Free plan
- Yes
- Paid from
- $29/mo
- AI content generation
- Yes
- AI content repurposing
- Yes
- Automatic publishing
- Yes
- Approval workflows
- Yes
- Social channels
- 5 channels
- Analytics depth
- advanced
