Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports and organizes product and affiliate links, with link health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison-style layouts. Lasso supports Amazon and non-Amazon affiliate links. Its Opportunities feature identifies unlinked product mentions and links that are missing, broken, outdated, or potentially improvable. Analytics track clicks and performance across a site or YouTube channel, but analytics are a paid-plan feature. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard. It does not include broken link alerts, analytics, international localization, team support, or API access. Creator costs 190.00 USD per year, Pro costs 29.00 USD per year, and Studio costs 59.00 USD per year. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms of service.
Who it is for
Lasso may suit WordPress site owners who manage Amazon or other affiliate links and want to present them as product displays. The free plan is limited to one property and basic displays.
What is good
- Manages Amazon and non-Amazon affiliate links.
- Offers multiple product display formats.
- Flags unlinked mentions and problem links.
- Analytics cover sites and YouTube channels.
What to know first
- Free excludes analytics and broken link alerts.
- Free is limited to one property.
- Free lacks international localization and API access.
Verdict
Lasso combines affiliate-link management, display formats, and tools for finding link opportunities. The free plan is a basic starting point, while analytics and several management features require a paid plan.
Lasso plans and pricing
All plansCompared on affiliate link management software
- Free plan
- Yes
- Link cloaking
- Yes
- Geo-targeting
- Yes
- Link localization
- Yes
- Conversion tracking
- Yes
- Sites included
- 1 sites
