Lotame TV DMP

6.3easy start · #11 of 31
in Data Management Platforms

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Lotame TV DMP is ranked #11 of 31 in data management platforms on The Geeks Club. It runs on Web.

Lotame TV DMP plans and pricing

All plans

Lotame TV DMP Not published Pricing not stated on the opened product page · contact Lotame for information resources.lotame.com · 8 Oct 2026

Compared on data management platforms

Collection methods: TV viewership data; digital audience segments
Audience segmentation: Yes
Activation destinations: linear TV; digital channels
CTV activation: Yes

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The record

Purpose: TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.
Audience analysis: It provides insights into audience composition across a station’s programming, genres, and dayparts.
Linear TV targeting: The same audience segments used on digital channels can be applied to linear TV.
Viewership data: Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points.
Planning metrics: Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.
Measurement metrics: Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.
Intended users: The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.
Integration ecosystem: Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.
Privacy: Lotame’s Services Privacy Notice says the GDPR provides a legal basis for certain personal-data processing described in the notice.
Support and contact: Lotame’s TV DMP brochure directs inquiries to [email protected].
Audience insights: It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.
Linear TV segments: It lets users apply the same audience segments from digital channels to linear TV.
Campaign effectiveness: The product measures campaign delivery and reach against desired audiences.
Contact: The TV DMP brochure directs interested readers to [email protected] for more information.

Where it ranks on The Geeks Club

Best Data Management Platforms in 2026#11 of 31

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Sources

resources.lotame.com/hubfs/TV%20DMP/About_TV%20DMP_LOCAL.pdf· checked 8 Oct 2026
lotame.com/partner-connections/· checked 8 Oct 2026
lotame.com/privacy/services-privacy-notice/· checked 8 Oct 2026
lotame.com/privacy/toms/· checked 8 Oct 2026
lotame.com/company/about-us/· checked 8 Oct 2026
lotame.com· checked 28 Sept 2026