Meta Business Suite is a free interface for managing business Pages and profiles across Facebook and Instagram. Businesses can publish to both networks at once, and the mobile app can create, schedule, and manage posts and stories for a Facebook Page and Instagram account. A shared inbox brings messages, notifications, and alerts together. The app supports responding to messages and comments, automating responses, and making real-time calls to customers and contacts. Facebook and Instagram insights help businesses see what is working with customers. It is available on web, Android, iPhone, and iPad; the Apple app requires iOS 15.1 or iPadOS 15.1 or later. Meta says it was built for small businesses first, with an aim to become a main interface for businesses of all sizes using Facebook, Messenger, Instagram, and WhatsApp. People with task access can manage Page content, messages, community activity, ads, and insights through tools such as Business Suite. Google Play says data is encrypted in transit and deletion can be requested; it also says the app may share personal information and device or other IDs with third parties and may collect location and other data. The free plan includes post and story scheduling, message and comment management, and insights.
Who it is for
Meta Business Suite may suit small businesses managing Facebook and Instagram activity, as well as people with task access who handle Page content, messages, ads, or insights. Its stated aim also includes businesses of all sizes using Meta apps.
What is good
- Post to Facebook and Instagram at the same time.
- Shared inbox gathers messages, notifications, and alerts.
- Mobile app supports scheduling posts and stories.
- Can automate responses to messages and comments.
- Free plan includes publishing, inbox management, and insights.
What to know first
- Apple app requires iOS 15.1 or iPadOS 15.1 or later.
- Google Play says the app may share personal information and device IDs with third parties.
Verdict
Meta Business Suite combines publishing, customer conversations, and insights for Facebook and Instagram in a free interface. Check the Apple system requirement and app data practices before choosing it.
Meta Business Suite plans and pricing
All plansCompared on social media management tools
- Free plan
- Yes
- Supported networks
- Facebook, Instagram
- Social inbox
- Yes
