Perception is a web-based design tool for making color choices with data-informed guidance. Perception Studio uses generative AI, color psychology, and PaletteRank technology to suggest palettes based on emotions. Users can request color recommendations, mix suggestions with their own colors, review a palette's mood, and copy or download color codes. The Palette Validator assesses the moods associated with existing combinations, while the Palette Dictionary supports searches by term or color. Studio subscribers can access a library of more than 50 million AI-generated palettes. Image color extraction is listed for Lite, Studio, and Enterprise, and Adobe tools are the listed export option. Lite is free and allows three AI-generated palettes at a time, palettes with up to three colors, and analysis of three top related moods. Studio costs $14 per month per member and supports nine generated palettes at a time, up to seven colors per palette, analysis of all related moods, teams of up to 10, and unlimited favorites and bookmarks. The homepage says three palettes can be created free without signing up. Enterprise pricing is by contacting sales.
Who it is for
Perception suits designers seeking mood-based color suggestions, palette analysis, or image color extraction. Studio may suit teams of up to 10 users that need larger palette limits and shared access.
What is good
- Lite offers three AI-generated palettes at a time.
- Palette searches can use a term or color.
- Image color extraction is listed across plans.
- Studio supports teams of up to 10 users.
What to know first
- Studio costs $14 per month per member.
- Enterprise pricing requires contacting sales.
- Enterprise single sign-on is listed as coming soon.
Verdict
Perception combines palette generation with tools for assessing and searching color combinations. Lite provides a free starting point, while Studio raises creation limits and adds team features.
Perception plans and pricing
All plansCompared on AI color palette generators
- Free plan
- Yes
- Image color extraction
- Yes
- Brand library
- Yes
- Export formats
- Adobe tools
- Palette limit
- 10 palettes
