Pictr.ai is a visual search platform for shoppers and retailers, available on the web and through an API. Shoppers can upload a selfie, screenshot, photo, or other image to find products with a similar look. Search considers mood, palette, silhouette, and aesthetic as well as image pixels. When there is no exact match, results can still reflect a nearby style, palette, or vibe. The shopper experience includes Shop by Photo, a five-question Style Quiz, daily-updated Trending Now, and shareable Mood Boards; it is free and requires no account. Retailers provide product images, names, prices, and URLs, then add the widget to Shopify, WooCommerce, or custom HTML storefronts with a script tag. The widget adapts to store colors, fonts, and style. Retailer analytics show what styles customers seek and which discoveries lead to purchases. Free includes up to 50 products and 100 searches per month. Paid plans include a 14-day free trial with no credit card required; Free, Starter, and Growth automatically upgrade when stated limits are reached.
Who it is for
Pictr.ai suits shoppers who want to search for products using images, and retailers who want to add visual search to their storefronts. Its shopper tools also suit people exploring styles through quizzes, trends, or mood boards.
What is good
- Searches by photo, selfie, or screenshot
- Considers mood, palette, silhouette, and aesthetic
- Widget supports Shopify, WooCommerce, and custom HTML
- Retailer analytics connect searches with purchases
- Free shopper access needs no account
What to know first
- Free plan is limited to 50 products and 100 monthly searches
- Free, Starter, and Growth automatically upgrade at stated limits
- Native Shopify app is described as coming soon
Verdict
Pictr.ai combines image-based product discovery with retailer storefront tools and analytics. Check plan limits and automatic upgrades when choosing a retailer plan.
Pictr.ai plans and pricing
All plansCompared on AI visual search tools
- Free plan
- Yes
- Input mode
- upload
- Result focus
- products
- Shopping search
- Yes
- API access
- Yes
