Best Qualtrics Alternatives in 2026
Updated
20 platforms from web analytics tools ranked against Qualtrics on the same published basis.
- 1Qualtrics vs Zoho Apptics
- 2Qualtrics vs PostHog
- 3Qualtrics vs Visitor Analytics (TWIPLA)
- 4Qualtrics vs Matomo
- 5Qualtrics vs Amplitude
- 6Qualtrics vs Heap
- 7Qualtrics vs Mixpanel
- 8Qualtrics vs Contentsquare
- 9Qualtrics vs OpenPanel
- 10Qualtrics vs Jetpack Stats
- 11Qualtrics vs Hitsteps
- 12Qualtrics vs Google Analytics
- 13Qualtrics vs Simple Analytics
- 14Qualtrics vs KISSmetrics
- 15Qualtrics vs Usermaven
- 16Qualtrics vs MonsterInsights
- 17Qualtrics vs Statable
- 18Qualtrics vs Snowplow
- 19Qualtrics vs Triple Whale
- 20Qualtrics vs TinyAnalytics
Qualtrics alternatives compared
| # | Platform | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Zoho Apptics | 9.3 | Free plan | Free | Android, API, iOS, Linux, Mac, Web, Windows |
| 2 | PostHog | 8.7 | Free plan | Free | Android, API, iOS, Linux, Mac, self-hosted, Web, Windows |
| 3 | Visitor Analytics (TWIPLA) | 8.7 | Free plan | $2.99/mo | API |
| 4 | Matomo | 8.6 | Free plan | €275/mo | API, self-hosted |
| 5 | Amplitude | 8.4 | Free plan | Free | API |
| 6 | Heap | 8.4 | Free plan | Free | API |
| 7 | Mixpanel | 8.3 | Free plan | $120/mo | API |
| 8 | Contentsquare | 8.3 | Free plan | Free | API |
| 9 | OpenPanel | 8.2 | No | $2.08/mo | Android, API, iOS, self-hosted, Web |
| 10 | Jetpack Stats | 8.1 | Free plan | Free | API |
| 11 | Hitsteps | 8.1 | Free plan | $4.99/mo | API |
| 12 | Google Analytics | 7.9 | No | — | API |
| 13 | Simple Analytics | 7.9 | Free plan | Free | API |
| 14 | KISSmetrics | 7.9 | Free plan | $99/mo | API |
| 15 | Usermaven | 7.9 | No | $49/mo | API, self-hosted, Web |
| 16 | MonsterInsights | 7.9 | Free plan | $16.58/mo | Web |
| 17 | Statable | 7.9 | No | $9/mo | API |
| 18 | Snowplow | 7.7 | No | — | API |
| 19 | Triple Whale | 7.7 | Free plan | Free | — |
| 20 | TinyAnalytics | 7.7 | Free plan | £49/mo | API |
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Questions about Qualtrics alternatives
What is the best alternative to Qualtrics?
Zoho Apptics, number 1 in web analytics tools with a score of 9.3 out of 10. The others here: PostHog, Visitor Analytics (TWIPLA), Matomo and 16 more.
What is the best free alternative to Qualtrics?
Zoho Apptics is the best-ranked alternative with a free plan. 15 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.