Reteno is an AI messaging platform designed for mobile app retention, using user events to trigger campaigns and automated journeys. It supports mobile push, email, in-app messages, App Inbox, web push, SMS, and messengers. Teams can build unlimited segments from contact data and complex conditions, while AI recommendations are described as a way to tailor content across channels. AI agents can manage contacts, segments, events, workflows, and reports through Slack, Claude Cowork, or OpenAI Codex. Data integrations include Google Sheets, BigQuery, and HTTP request sources. SDKs are listed for iOS, Android, React Native, Flutter, Unity, Cordova, and Ionic. The free Startup plan includes unlimited mobile pushes, 1,000 sends in each channel per month, and 20,000 workflow launches monthly, along with email and chat support. Growth costs $30 per month for up to 10,000 user profiles; SMS delivery fees vary by country and provider. Reteno says it supports GDPR compliance through a Data Processing Agreement and Privacy Policy, and recommends Yespo CDP for businesses without a mobile app.
Who it is for
Reteno is aimed at businesses with mobile applications that want event-triggered messaging and automated retention journeys. Its maker recommends Yespo CDP instead for businesses without an app.
What is good
- Supports seven messaging channel types
- Unlimited segments using contact data and complex conditions
- SDKs cover iOS, Android, and five other frameworks
- Free plan includes unlimited mobile pushes
- AI agents can manage workflows and reports
What to know first
- Free plan limits each channel to 1,000 monthly sends
- SMS delivery may incur additional fees
- Growth SMS fees vary by country and provider
- Reteno recommends another product for businesses without an app
Verdict
Reteno brings messaging channels, event triggers, segmentation, and workflow automation together for mobile apps. Review the Startup plan's monthly send limits and variable SMS charges before choosing a tier.
Reteno plans and pricing
All plansCompared on mobile marketing automation software
- Free plan
- Yes
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
- A/B testing
- Yes
- Data export
- Yes
