The Real Yellow Pages, also called YP, is a local search service for finding and comparing businesses, products, and services. People can use the web, Android, or iOS app to browse nearby businesses, find local professionals, order online, look for gas, and view deals. Business owners, operators, and authorized agents can claim a free listing and update business information. Profiles can include hours, photos, social links, offers, products and services, and credentials; businesses can also advertise to shoppers. Search placement considers proximity, expertise, and how complete business information is, while paid or sponsored listings may appear higher. Users can suggest profile edits, which YP says its data quality team verifies. A quote request may share the user's contact details, preferences, and service description with relevant professionals who advertise with YP. The terms describe the service as provided as-is and as-available, without a warranty of uninterrupted or secure operation. YP identifies Thryv as its provider and points users to Thryv's privacy policy. The free plan includes a business listing; advertising pricing is available on request.
Who it is for
It suits consumers searching for local businesses and services, as well as business owners or authorized agents managing listings and profiles. Businesses considering advertising should note that pricing is available on request.
What is good
- Free business listing can be claimed and updated.
- Profiles can include hours, photos, offers, and credentials.
- Users can suggest profile edits for verification.
- Available on web, Android, and iOS.
What to know first
- Sponsored listings may receive higher placement.
- Quote requests may share user details with advertisers.
- Terms do not warrant uninterrupted or secure operation.
- Advertising pricing is available on request.
Verdict
YP pairs consumer local search with tools for businesses to manage their presence. Review how quote requests may share information and how sponsored placement can affect search results before using it.
The Real Yellow Pages plans and pricing
All plansCompared on business directories
- Free plan
- Yes
- Listing submission
- both
- Claim listing
- Yes
- Reviews on profiles
- Yes
- Audience focus
- local
- Mobile app
- Yes
