Whitespark Local Rank Tracker monitors local and organic search performance on Google and Bing. It tracks Local Pack, Maps, and organic results on desktop and mobile, showing up to 100 results. Users can define locations with geo-coordinates, ZIP or postal codes, or a city centre, then compare rankings by keyword and location or inspect competitor Google Business Profile categories and other insights. Its Visibility Score weights tracked keyword positions using estimated click-through rates. Reports can be password-protected, shared, and white-labeled, with custom domains available to agencies. Ranking data can be exported to CSV or PDF, while Google Business Profiles data can be exported to CSV. Campaign updates can arrive by email daily, weekly, or monthly. Plans include 100, 250, 1,000, or 2,500 location keywords with unlimited domains and locations. The web product has a 14-day free trial, limited to one per account. Weekly tracking starts at $14/mo (annual); the Small Business monthly-billing option is $17 per month. Whitespark was founded in Edmonton, Alberta, Canada, in 2005.
Who it is for
The tracker is intended for small businesses, consultants, agencies, and enterprises with multiple locations. Agencies may value white-label reports and custom domains.
What is good
- Tracks Google and Bing local and organic results.
- Supports desktop and mobile rank tracking.
- Offers competitor comparisons by keyword and location.
- Exports ranking data to CSV or PDF.
- Includes unlimited domains and locations on plans.
What to know first
- No free plan.
- Trial is limited to one per account.
- Small Business weekly tracking costs $17 per month with monthly billing.
Verdict
Whitespark Local Rank Tracker combines location-specific search monitoring with competitor views and shareable reporting. Choose a plan based on keyword allowance and tracking frequency, and note the one-trial-per-account limit.
Whitespark Local Rank Tracker plans and pricing
All plansCompared on local SEO software
- Free plan
- No
- Paid from
- $14/mo
- Competitor tracking
- Yes
