Bounce rate is something which is very important to be reduced for webmaster’s blog or website. Bounce rate is something like negative rating which represents the percentage of the initial visitors to a site and “bounce” away to a different site instead of checking out other pages in the same site.
Bounce rate increases when visitors are not be attracted to the site content or don’t find the answer to their queries. “First impression is last impression” so if the website’s first impression and the first content are not impressive then this will also increase your bounce rate. The opposite of it is low bounce rate, which is the result of visitor visiting more than 1 page during a single visit. To attract the user, quality content, better navigation, user interface etc play an important role.
The main aim of every blogger/web master is too reduce their bounce rate to the minimum level. It is impossible to have 0% bounce rate, but having 40-50% of bounce rate is “not bad”. So if your bounce rate is below 50% then you are flying with good response from visitors.
Almost all website suffer from this bounce rate, therefore you can find a default Google Analytics dashboard with bounce rate metric. When Google is having a record of bounce rate, then it is definitely an important matter to drive attention on. Therefore, every webmaster is trying to reduce their bounce rate to the almost minimum level. Here are few tips to minimize your bounce rate.
Catchy website design
Website Designing is an important aspect to be highlighted. Attractive website helps you to attract visitors and make them stay longer. Being a web master you will have a clue about the designing of the webpage based on your niche. Therefore based on your niche, you will have certain type of crowd in mind and according to that you have to design your site. It should be withthe proper combination of color, good layout and proper user interface.
After creating, make all the minute correction related to set up format, font and color etc. Make sure whether it will attract the visitors or not? Apart from this the content displayed should also be informative to grab the attention of the visitors.
Content related to your niche
Write the content relevant to your niche, as once focused on a particular crowd you should be attached to your niche to maintain crowd. The topic of your article can be anything related to niche. Have a target in your mind and then research for the content.
Make sure all the information included are pure to its level and are delivered in a transparent way which does not create any dilemma in visitors mind which in turn tagged as quality writing. Write in a simple language which can be easy to understand, avoid grammatical mistakes and misuse of punctuations. This will significantly help you to reduce bounce rate and maintain visitors.
Navigation helps the user as a guide to their search queries; hence navigation should be clearly placed. You should properly link your pages and other relevant pages, so that users find it easy to navigate between articles of similar type and related topics. Use easy words for navigation, which will reduce the difficulty of the users to reach the content based on their interest.
Organization of the content should be done is such a way that every link pursue some content in it from your website. Prominent menu items, related pages, hyperlinked body content helps user to explore within your website.
Updating the content
Maintain your regular updates, make sure whether you have the latest information in your article and the latest topic of the article, Visitors might leave with a single page view if the content is outdated, inaccurate, lack in presentation, irrelevant etc.
Therefore you should remove the reference of date and be a regular blogger. For example: – If you niche is technology and your blog does not contain the information about “Google chrome beta” then visitors will definitely be disappointed.
Loading time of the page
If your page takes a time to load, then it is playing with the patience of the visitors. Hence a loading time is not only important when it comes to SEO, but also to sustain the visitor’s interest in the site.
If it is taking long time to load the page, then the user may get frustrated and leave the page itself. You can deactivate all unnecessary plugging, Optimize the image and code to speed up the loading time of your site. If the speed is good, then your visitors might also check out extra information other than their need.
Avoid pop-up ads
Pop-up ads always tend to be more disturbing than being useful to your users. Hence it might create a frustrating pop-up while reading some of your interesting post. The content is worth-reading, but these pop-ups irritation can make your user leave the page without reading. So avoid using pop-ups. Even if you use, make sure it pop’s at a very place which doesn’t annoy readers.
Decrease External Links
External links is a source for increase in bounce rate. Using external links in the very first page can be really harmful to you. This may divert the person’s attention to another site and hence leaving your site with single page view (increasing bounce rate). Therefore reduction in the usage of external links will reduce your bounce rate too.
Impressive title for you post
Every URL gives the description about the niche in that website. In the same way every title gives the description about the content in it. Hence the title should be as attractive as the content and design of the page. Effective title will increase the click on the link and stay for longer on your site. But always make sure that the content and the title match properly, Otherwise users will disappear from your site. Titles like How to, Tips, Tricks works as magic to attract crowd.
Include internal links to related posts
EInternal linking inside the blog post and using a Related Posts plugin at the end of every post can induce the visitor to visit another post. You can also check out upPrev plugin for WordPress blogs which increases page views and reduced bounce rate.
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