The gaming industry is constantly on the rise. New gamers join it all the time, making this a highly trending activity across the world. What was once a group of lone outcasts who struggled to fit into the world – or at school – is now an aged stereotype. Gamers today are popular and gaming brands literally fight to attract them.
According to TechJury, the gaming industry will soon be worth over $180 billion. This makes it a highly competitive field, and a challenge to all marketers who want to crack it. As a result of the popularity of gaming, it takes a lot of effort to beat the competition in the field.
However, over the years, gaming brands have come up with some really creative ways to attract and engage their target audience. Here are some of the most popular ones.
A Sense of Loyalty
People have this need – or preference, to find something good and be loyal to it. That’s why we constantly witness people who are loyal to iPhones and those who would never replace their Android. Most gamers are the same – they build loyalty to a certain brand and console.
Those in the gaming industry know this, which is why they dedicate tons of resources and strategies into creating and marketing the right type of console for their customers. Soon enough, they offer their own creations as compatible games to use on the console or device, therefore boosting the popularity of their products.
Bonuses and Promotions
One of the most popular forms of gaming today is gambling. This gives people two things – a chance to keep themselves entertained whenever they want, and a chance to win real money while doing so. However, as the interest in online gambling grows, so does the number of casinos.
So, how do casinos beat their competition and attract people to their site?
They do this by offering tons of perks, starting with a huge casino welcome bonus UK on the player’s first deposit. Gamblizard has listed some of the best available bonuses, with reasonable requirements and a variety of perks. If you do some research online, you’ll find that most casinos offer such promotions. Some are simply better than others, and the sites that offer those are the ones that will attract more players to gamble there. Of course, this goes beyond welcome promotions. It expands to constant bonuses to keep people attracted to the site, as well as VIP promotions and perks to attract the most desired clientele – high rollers.
There’s hardly any person who doesn’t like to make money, which makes it really tempting for them to choose a website with a great welcome bonus. Casinos seem to know this pretty well, and their offers get better and better every day.
Optimized Mobile Gaming
Nowadays, 2.2 billion people play games across the globe on their mobile devices. This makes for around half of all the gaming that takes place in the world. Gaming companies have surely noticed this – which is why they put great effort into making their products mobile-friendly and optimized.
Starting with the major smartphone players, Samsung and Apple, who have created tremendous gaming offers for their gamblers, to new providers that constantly improve their offerings – there’s a lot to be seen nowadays. The range of games on mobile has become more extensive than ever. A lot of games are released across platforms with their creators attempting to provide the same level of quality to every user.
Video Content Marketing
Video marketing has also experienced tremendous growth in the past couple of years, and this goes hand-in-hand with gaming strategies. Many gamers nowadays spend hours watching videos on YouTube, checking how others play and building up their own strategies. In fact, there are people who only watch videos of games without playing them – ever.
Game marketing goes beyond just a YouTube video where the creator shows potential players what his creation looks like. It has turned into a hub where gamers go to learn more about games and strategies from influencers, keep up with trends in the industry, communicate with fellow gamers, and more. Videos can share tons of useful information attractive to potential players, and brands surely know this.
Gaming keeps growing with every passing day and with it, so do the opportunities for players, as well as the number of companies who create these. To beat the competition, gaming companies work hard and use many unique strategies for growth. These are just a few of the most successful ways companies attract players.