On 24th February 2011, Google rolled out an update which was intended to make some major changes to page indexing and search algorithm techniques of its search engine. The update is refered to as Google Panda Algorithm update. It which hits million of websites (with bad content and “good” SEO) in a negative way and made many-a-webmasters cry.
Due to this Panda update, their traffic has been 20% to 90% fallen down compared to their previous stats. It seems that Google introduced some more parameters, including a system of review by a team of real people, who were assigned to continuously monitor the of the websites.
So, before you do anything to recover from Google Panda update and meet Google standards for your website again, you need to know that what Panda update actually is?
Google Panda or Farmer Update is best described as an effort to reward quality original content over those pages that are simply copied by many e-marketers as a means to saturate the web with their product or links, Panda has changed the face of SEO in only a few short weeks.
Official words from Google, “Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don’t want to see shallow or poorly written content, content that’s copied from other websites, or information that are just not that useful. In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole. For this reason, if you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”
I got a list of top winners and losers in terms of traffic after Google Panda Update.
The Top Losers are:
The Good and The Bad impact of Google Panda Update
Google Panda Update is responsible for traffic down-slide of thousands of websites or blogs which are continuously re-writing or copying the content from other websites and ranking their pages high in search results using some SEO techniques. And as the traffic is lost, ultimately their income also went down. This in short means loss to the website owner. So, this is the bad impact of this update.
One thing I must tell you that all websites has not been affected because of this update but only those websites which used certain SEO techniques or some other techniques to rank their low content websites high in search results has been penalized.
But this update appeared as an angel from heaven for bloggers or website owners who just focus on writing good content and not indulge in SEO techniques. Content farm websites have been hit badly by Google and thus it has improved the rankings of original content producing websites. This is the good impact of this update.
So if we think, in one way, you are the only person responsible, if your site got penalized by Google after Panda Update. Now, the question comes is that how can you recover your websites from the Panda Update and get your website listed well again?
To find answer to this question, proceed to our next article on how to recover from the Google Panda Update and regain lost web traffic, it will give you some genuine tips that may help your website get a good rank back again in Google Search results.
Stats provided by Sistrix.