On 24th February 2011, Google rolled out an update. The update made some significant changes to page indexing and search algorithm techniques. The update is known as Google Panda Algorithm update. It hit million of websites (with lousy content and “good” SEO) negatively and made many-a-webmasters cry.
What exactly is Google Panda Update
Due to this Panda update, traffic of many websites dropped by 20% to 90% compared to their previous stats. It seems that Google introduced some additional parameters. It includes a site-wide review by a team of real people. They were responsible to monitor the content of the websites continuously.
So, before you do anything to recover from Google Panda update and meet Google standards for your website again, you need to know that what Panda update is?
Google Panda or Farmer Update is an effort to reward quality original content. The reward was over those pages that merely made copies. These websites were only there to saturate the web with their product or links; Panda has changed the face of SEO in just a few short weeks.
Official words from Google
“Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don’t want to see shallow or poorly written content, content that’s copied from other websites, or information that are just not that useful. In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole.
For this reason, if you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”
Which sites lost and which sites gained after Google Panda Update
I got a list of top winners and losers in terms of traffic after Google Panda Update.
The Top Losers are:
The Good and The Bad impact of Farmer Update
Google Panda Update is responsible for traffic down-slide of thousands of websites or blogs. Majority of these websites were continuously re-writing or copying the content from other sites. Surprisingly, their pages ranked high in search results using some SEO techniques. And as they lost the traffic, their income also went down. In short, it means it was a loss to the website owner.
One thing I must tell you. This did not affect all the websites. Only those websites which used certain SEO techniques or some other techniques to rank their low content websites high in search results has been penalized.
But this update appeared like an angel from heaven for bloggers or website owners who focus on writing good content and not indulge in SEO techniques. Google has hit content farm websites, and thus it has improved the rankings of original content producing sites. It is the enormous impact of this update.
So if we think, in one way, you are the only person responsible. It is because of the ways you followed, Google penalized with the Panda Update. Now, the question comes is that how can you recover? How to get rid of the Panda Update penalty? How to get your website rank again?
Stats provided by Sistrix.