The battle of Smartphone OS is always exciting and it is great to see them pushing each other for change, growth and market share. In the latest International Data Corporation (IDC) WorldWide Quarterly Mobile Phone Tracker report for 1Q2013, Windows Phone has pushed BlackBerry down to the fourth position while it proudly sits on the third position. Besides that, Android and iOS still occupied 92.3 % combined share of the volume for the same period.
During 1Q2013, Android manufacturers and Apple sold 199.5 million units worldwide which is up 59.1% from the 1Q2012. Android, iOS, Windows Phone and BlackBerry OS has 75%, 17.3%, 3.2% and 2.9% share respectively in the market with others occupying 1.6%. Ramon Llamas, research manager with IDC’s Mobile Phone team elaborated:
Android and iOS accounted for more than the lion’s share of Smartphones in the first quarter, but a closer examination of the other platforms reveals turn around and demand for alternatives. Windows Phone has benefited from Nokia’s participation, and BlackBerry’s new BB10 devices have already hit a million units shipped in its first quarter of availability.
Kevin Restivo, a senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker added:
Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia. Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alternative to Android or iOS.
It is difficult to say if the Windows Phone will hold its position for long since BlackBerry is not far behind with just 0.3% market share less than the Windows Phone currently holds. BlackBerry has revealed an affordable Q5 QWERTY Smartphone for emerging markets and is thus expected to regain its position. However, Nokia has been launching their own affordable phones as well in the Asha and S40 series, but those won’t contribute to Windows Phone share.
Nokia’s new flagship Lumia 928 has been launched on Verizon in the US which might give Windows Phone more time to enjoy the third position it now holds. To keep his ground, Microsoft should work with Nokia and other vendors to roll out Windows Phone powered devices in the sub-$200 category. Nokia 520 is the only Windows Phone 8 in the sub-$200 category and it has been doing well in the emerging markets. We will be able to comment on BlackBerry once the price of its affordable Q5 qwerty Smartphone is revealed.
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