Social media has become a huge part of the world today. In the US, statistics show that more than 82% of people have a social networking profile and are on at least one social media website. Billions of people around the world use social media websites at least once per month, with many of them opting for sites like Facebook that make it easy for them to connect with other people. With the prevalence of social media usage today, it has become an excellent place for businesses to advertise online, putting them within reach of thousands of new potential customers – or more.
Benefits of Social Media Ads
Social media ads provide the opportunity to reach out to potential customers en masse. With Facebook, there are more than 1 billion people who use the site daily, a majority of whom access the site through a mobile device. The average user spends nearly an hour each day on social media websites, making it likely they’ll come across the ad at some point. Plus, with social media sites like Facebook, it’s easier than ever to reach the right target audience, so each dollar spent on advertising goes further.
Choosing an Ad Type
Facebook provides a way to use many different types of ads to reach out to potential customers. Each has its pros and cons, so it’s important to consider them carefully before making a decision. An SEO agency Taktical Digital can help business owners with this task, helping the ad reach more people effectively.
Ads that can be done on Facebook include boosting posts, promoting pages, sending people to a website, encouraging users to install an app, or reaching people that are nearby. Other types of ads include promoting events to raise attendance, getting viewers to claim an offer, or getting video views. Any of these can be effective for the right campaign, so knowing which one to use for which campaign is crucial.
Targeting the Right Audience
Which people are going to see the ad? It’s important to choose the right target audience for a campaign to be as effective as possible. It’s a waste of advertising time and money to promote a website to users who aren’t likely to visit it, but marketing through Facebook can be lucrative if the right audience is reached. Facebook offers a variety of options to help target the audience, including by their location, age, gender, interest, how they’re connected, and more. Using these options enables the business to narrow down the viewers more, so the ad isn’t seen by those who won’t be interested.
Budgeting and Scheduling
Budgeting is crucial for social media marketing, as it allows businesses to make sure they only pay for the number of views they need for the campaign. When setting up an ad on Facebook, it’s possible to set a daily or lifetime budget, which is the maximum that will be spent for that particular time. For daily and lifetime ads, it’s also possible to create a schedule, which tells Facebook when to start and stop the campaign. Choosing the right budget and schedule isn’t always easy at first, but it’s possible to make adjustments as needed to reach more potential customers.
Analyze and Change
Keep an eye on the ad while it’s running and once it’s done. Use analysis tools provided by Facebook to learn more about how effective the ad was and what may need to be changed to make it more effective in the future. Every ad won’t be a success but will provide an experience that can help create better ads moving forward.
Social media is a powerful way to reach out to potential customers, but it does need to be done right. If you’re thinking about advertising on Facebook, use the information here to get started and create an ad that has a better chance of being successful. With the right ad, you could bring in tons of new leads for your business.