Best Experimentation Platforms in 2026
Updated
In short: Confidence by Spotify is ranked #1 of 23 as of 4 October 2026, ahead of GrowthBook and Statsig. The best-ranked option with a free plan is GrowthBook. The lowest first paid tier on this page is Marpipe at $0.50/mo.
Experimentation platforms help you run product and feature tests, then assess what the results show. Compared on experiment methods and statistical model, these options also differ in feature rollouts and support for mobile or server-side experiments. Check free-plan availability, included users, and paid-from pricing as you consider access and cost. Confidence by Spotify, GrowthBook, and Statsig are among the named options to compare. The right fit depends on the experiments you intend to run and how you plan to release features. Use the listed methods, rollout capabilities, and plan details to narrow your choices.
23 experimentation platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Experimentation Platforms, ranked on how quickly a newcomer can get going. 10 of the 23 on this page can be tried for free.
- 1 Confidence by SpotifyPaid from $449/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 GrowthBookPaid from $40/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 3 StatsigPaid from $150/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 4 MarpipePaid from $0.50/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 5 BucketeerFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 6 AmplitudeFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 7 VWO Feature Experimentation
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 8 KameleoonPaid from $495/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 9 VWO Testing
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 10 Optimizely ExperimentationFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 11 ABsmartly
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 12 Optimizely Configured Commerce
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 13 Optimizely Feature Management
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 14 Eppo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 15 Adobe Target
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 16 Conductrics
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 17 Convert Experiences
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 18 Evolv AI
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 19 Monetate
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 20 RunPivot
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
- 21 AB Tasty
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 22 Compose
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
- 23 ado
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
Compare all 23 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Experiment methods | Server-side experiments |
|---|---|---|---|---|---|---|---|---|
| 1 | Confidence by Spotify | 7.8 | Free plan | $449/mo | Yes | 449 /mo | — | — |
| 2 | GrowthBook | 7.2 | Free plan | $40/mo | Yes | — | — | — |
| 3 | Statsig | 7.2 | Free plan | $150/mo | Yes | 150 /mo | — | — |
| 4 | Marpipe | 7.1 | Free plan | $0.50/mo | Yes | — | — | — |
| 5 | Bucketeer | 7.0 | Free plan | Free | Yes | — | — | — |
| 6 | Amplitude | 6.9 | Free plan | Free | Yes | 0 /mo | — | — |
| 7 | VWO Feature Experimentation | 6.9 | No | — | No | — | A/B testing; multivariate testing; multi-armed bandit | Yes |
| 8 | Kameleoon | 6.8 | No | $495/mo | No | 495 /mo | — | — |
| 9 | VWO Testing | 6.8 | No | — | No | — | — | — |
| 10 | Optimizely Experimentation | 6.5 | Free plan | Free | Yes | — | — | — |
| 11 | ABsmartly | 6.2 | No | — | No | — | — | — |
| 12 | Optimizely Configured Commerce | 6.2 | No | — | Yes | — | A/B tests, multi-armed bandit optimizations | Yes |
| 13 | Optimizely Feature Management | 6.2 | No | — | Yes | — | A/B tests, multi-armed bandit optimizations | Yes |
| 14 | Eppo | 6.0 | No | — | — | — | A/B/n experiments, contextual bandits, switchback tests, sequential analysis, Bayesian statistics | Yes |
| 15 | Adobe Target | 5.7 | No | — | — | — | — | — |
| 16 | Conductrics | 5.7 | No | — | — | — | — | — |
| 17 | Convert Experiences | 5.5 | No | — | No | — | — | — |
| 18 | Evolv AI | 5.5 | No | — | No | — | — | — |
| 19 | Monetate | 5.5 | No | — | — | — | — | — |
| 20 | RunPivot | 5.5 | No | — | Yes | 99 /mo | — | — |
| 21 | AB Tasty | 5.2 | No | — | — | — | — | — |
| 22 | Compose | 5.0 | No | — | No | — | — | — |
| 23 | ado | 4.9 | No | — | — | — | — | — |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which experimentation platform is ranked first on The Geeks Club?
Confidence by Spotify is ranked #1 of 23 with a score of 7.8. GrowthBook is second and Statsig third.
How many of these have a free plan?
7 of the 23 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Marpipe has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.