Best A/B Testing Tools in 2026
Updated
In short: Confidence by Spotify is ranked #1 of 50 as of 4 October 2026, ahead of Crazy Egg and LaunchDarkly Experimentation. The best-ranked option with a free plan is Crazy Egg. The lowest first paid tier on this page is abtest at $10/mo.
Choosing an A/B testing tool means matching its experiment setup to the sites, apps, or features you want to compare. Compared on audience targeting, test types, and supported platforms, these tools also differ in whether they offer a visual editor, feature flags, mobile SDKs, or server-side testing. Confidence by Spotify, Crazy Egg, and LaunchDarkly Experimentation are among the named options to consider. Check the free plan and paid-from price alongside the capabilities your team needs, so you can compare the testing workflow and platform coverage that fit your work.
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
14free plans on this page
$10/molowest paid tier
4 Oct 2026last checked
A/B Testing Tools, ranked on how quickly a newcomer can get going. 16 of the 25 on this page can be tried for free.
- 1 Confidence by SpotifyPaid from $449/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 Crazy EggPaid from $29/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 3 LaunchDarkly ExperimentationPaid from $108.33/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 4 Zoho PageSenseFree plan
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 5 MidaPaid from $299/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 6 DevCyclePaid from $500/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 7 GrowthBookPaid from $40/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 8 StatsigPaid from $150/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 9 FeatureflipPaid from $49/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 10 Firebase Cloud MessagingFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 11 MtrixPaid from $700/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 12 Omniconvert ExploreFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 13 Optimizely ExperimentationFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 14 AmplitudeFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 15 KameleoonPaid from $495/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 16 VWO Testing
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 17 ABsmartly
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 18 Optimizely Configured Commerce
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 19 AB Tasty
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 20 abtestPaid from $10/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 21 Adobe Target
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 22 Apex
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 23 Conductrics
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 24 Dynamic Yield
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
- 25 Experimently
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: yes
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 1 | Confidence by Spotify | 7.7 | Free plan | $449/mo | Yes | 449 /mo | A/B tests, rollouts | web_and_mobile |
| 2 | Crazy Egg | 7.7 | Free plan | $29/mo | Yes | 29 /mo | — | — |
| 3 | LaunchDarkly Experimentation | 7.7 | Free plan | $108.33/mo | Yes | 8.33 /mo | A/B testing; A/A testing; multi-armed bandits; holdout experiments; warehouse-native experiments | web_and_mobile |
| 4 | Zoho PageSense | 7.7 | Free plan | Free | Yes | — | A/B testing; split URL testing; full-stack testing | web_and_mobile |
| 5 | Mida | 7.6 | Free plan | $299/mo | Yes | 299 /mo | — | — |
| 6 | DevCycle | 7.1 | Free plan | $500/mo | Yes | 500 /mo | A/B, multivariate, user experience, conversion funnel, server-side, algorithm, architecture, database query | web_and_mobile |
| 7 | GrowthBook | 7.1 | Free plan | $40/mo | Yes | — | A/B tests; safe rollouts; multi-arm bandits | web_and_mobile |
| 8 | Statsig | 7.1 | Free plan | $150/mo | Yes | 150 /mo | A/B/n, multivariate, sequential, switchback, non-inferiority, multi-arm bandit, holdout | web_and_mobile |
| 9 | Featureflip | 6.9 | Free plan | $49/mo | Yes | 49 /mo | A/B testing; percentage-based experiments and rollouts | web_and_mobile |
| 10 | Firebase Cloud Messaging | 6.9 | Free plan | Free | Yes | — | Remote Config experiments; messaging experiments; In-App Messaging experiments | web_and_mobile |
| 11 | Mtrix | 6.8 | Free plan | $700/mo | Yes | 700 /mo | — | — |
| 12 | Omniconvert Explore | 6.8 | Free plan | Free | Yes | — | A/B/n testing; split-URL testing; stacked testing; server-side testing; native mobile-app testing; Shopify price testing | web_and_mobile |
| 13 | Optimizely Experimentation | 6.8 | Free plan | Free | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 14 | Amplitude | 6.7 | Free plan | Free | Yes | 0 /mo | — | — |
| 15 | Kameleoon | 6.7 | No | $495/mo | No | 495 /mo | A/B testing, A/B/n testing, multivariate testing, feature experimentation, server-side testing, personalization | web_and_mobile |
| 16 | VWO Testing | 6.7 | No | — | No | — | A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments | web_and_mobile |
| 17 | ABsmartly | 6.1 | No | — | No | — | A/B testing; A/B/n multi-variant testing; Fixed Horizon; Group Sequential Testing | web_and_mobile |
| 18 | Optimizely Configured Commerce | 6.1 | No | — | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 19 | AB Tasty | 6.0 | No | — | — | — | A/B, multivariate, split URL, multi-page, cross-domain, device-specific | web_and_mobile |
| 20 | abtest | 6.0 | No | $10/mo | Yes | 10 /mo | YouTube thumbnail tests; YouTube title tests | web |
| 21 | Adobe Target | 6.0 | No | — | — | — | A/B/n testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 22 | Apex | 6.0 | No | — | Yes | — | A/B testing, multivariate experiments, server-side testing, mobile-app testing | web_and_mobile |
| 23 | Conductrics | 6.0 | No | — | — | — | A/B testing, multivariate testing, adaptive optimization, personalization | web_and_mobile |
| 24 | Dynamic Yield | 6.0 | No | — | — | — | A/B testing; dynamic allocation; affinity allocation | web_and_mobile |
| 25 | Experimently | 6.0 | No | — | Yes | — | A/B testing, multivariate testing, sequential testing, CUPED, multi-armed bandits, Bayesian testing, split URL testing, LLM/model evaluation | web_and_mobile |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which A/B testing tool is ranked first on The Geeks Club?
Confidence by Spotify is ranked #1 of 50 with a score of 7.7. Crazy Egg is second and LaunchDarkly Experimentation third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, abtest has the lowest first paid tier we found: $10/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.
More in Analytics & Data
All analytics & data listsWeb analytics tools 141Statistical Analysis Software 106Business Intelligence Tools 92Database Software 74GIS Software 63Heatmap and session replay tools 63Customer Data Platforms 54Marketing Analytics Software 49Ecommerce Analytics Software 43Product Analytics Tools 42Interactive Map Software 41Conversion Rate Optimization Software 40